... the fact you can call a number and actually speak to someone who is helpful. This has happened three times today and I'm still incredibly impressed.
Firstly the Tax Office (on hold for a bit but seconds not minutes or even hours) but no press this number for that, that number for this etc etc. Plus the person who answered the call was the person who helped me, I wasn't passed on to several different departments.
Then I called a washing machine manufacturer and actually got to speak to someone immediately who was so incredibly helpful I wanted to hug her and lastly, calling a venue to find out what time a band goes on stage and again, speaking to a real person instead of a recording.