• Results 1 to 3 of 3
    Like Tree2Likes
    • 2 Post By Guest75

    Thread: Email marketing - scary stuff!!!

    1. #1

      Join Date
      Jan 2007
      4457 times

      Exclamation Email marketing - scary stuff!!!

      I've just read a little post from an old group of mine....

      Scary stuff!!
      No wonder I use Mailwasher!!!


      Often confused with spamming, and some would say rightly so, including
      me until this week. And I'm still not sure.
      But for reasons of the business kind I attended a seminar on email
      marketing and you might be interested in one or two things I found out.
      First off let me say I still have no love for HTML emails and my email
      client only sees plain text. But the serious email marketing is all done
      in HTML.
      The seminar dealt with the creation and sending of HTML formatted
      marketing emails and newsletters using dedicated software for the job.
      No-one sensible uses Outlook for anything serious, it's just not up to

      Here's the interesting lowdown on what happens after the email is sent
      to hundreds or even thousands of recipients.

      The sender gets feedback on how many bounced, both soft and hard
      Which email addresses bounced.
      How many were opened.
      How many were read (not the same as opened in the preview pane)
      When they were read. Time and date.
      How many times they were read including times and dates.
      How many went into the trash before and after being read.
      How many fell into spam traps.
      What email software was used to receive them.
      What links in the email were clicked.
      Most of these emails contain Google Analytics tracking codes as well.
      All of the above are tracked to recipients email addresses, so if you
      did any of the above, the sender knows.

      Scary or what?
      It's worth mentioning that I'm talking about opt in lists here, this is
      not spamming. These are only sent to people who subscribe.
      I dare say some spammers will operate similar systems but all the pro
      email marketing applications are very strict on what they can and cannot
      by used for.

      So the next time you read that email from those nice people at Amazon,
      Microsoft or Morgan Computers, make sure you're wearing clean
      underpants, they probably know that as well.

      <end quote>
      HEAPS GOOD !!! and Matey2 like this.

    2. #2

      Senior Member
      Join Date
      Sep 2006
      McLaren Flat, SA
      204 times
      That's very true. I used to work in Marketing 10 years ago and we were using these methods back then even!

    3. #3

      Senior Member
      Join Date
      Oct 2009
      594 times
      However the stats that you (the sender) get aren't accurate.

      If I open an email newsletter nearly all programs don't know I have, as they don't pick up Entourage opening the email.

      When I send an email to over 2000 people, my stats only show 700 got it, and approx 100 didn't get it. So there is a huge void.



    Similar Threads

    1. Jobs in Marketing / Events???
      By jessmck in forum Migration Issues
      Replies: 5
      Last Post: 04-06-2009, 12:06 PM
    2. medicals - scary!!
      By deanrm in forum Health Care
      Replies: 12
      Last Post: 21-11-2007, 04:30 PM
    3. scary
      By doogie1 in forum Jobs & Careers
      Replies: 5
      Last Post: 15-09-2007, 08:18 AM
    4. New on PIA! Marketing and IT??
      By Vicks&Stu in forum Aussie Chat
      Replies: 9
      Last Post: 30-05-2007, 07:24 PM
    5. Marketing Jobs
      By Alan in forum Jobs & Careers
      Replies: 3
      Last Post: 01-03-2007, 09:01 PM
    Copyright 2006 - 2015 Australia Migration Forums