Barossa Ad wins top prize

[Diane]

Heard this on the radio today, the latest Barossa Ad (the one with Nick Cave's music as the backing track) has been voted the best in the world this year! Way to go...

 

http://www.theaustralian.com.au/news/be-consumed8217-ad-promoting-south-australia8217s-barossa-valley-picks-up-top-gong-at-cannes/story-e6frg6n6-1226742278158

[Blossom]

We had a big discussion at work about just how terrible that advert is! It took me at least ten times of watching it to remember it wasn't selling alcohol (just seems like a hard liquor type ad).

It certainly doesn't inspire me or anyone I know to go there.

[Lily Rainbow]

Hmmm Not sure what to think actually!It would of been nice to have had a few images of towns in the Barossa I guess?lol

[NicF]

I love this ad. There was a Gruen Planet episode discussing it and the guys on there thought it was really good as well. Let's just hope it actually does the job and gets more people visiting the Barossa.

[Diane]

According to that article it has done its job. I love it. It's just a cut above the usual ads here where they think they need to slap you in the face with the blindingly obvious to get their point across.

 

We had a big discussion at work about just how terrible that advert is! It took me at least ten times of watching it to remember it wasn't selling alcohol (just seems like a hard liquor type ad).

It certainly doesn't inspire me or anyone I know to go there.

 

To be fair, I don't think you are the target market! You're already here, you're a local. It's trying to raise the bar and make international travellers a bit intrigued about the place, and a think it's classy and intriguing - if you've watched it ten times to work out what it's about, then you're not going to forget it are you?

Edited October 20, 2013 by Diane

[Anne B]

I didn't like it at first because I thought it didn't have enough recognisable images of the Barossa Valley in it, so people wouldn't associate it with the Barossa. But it has really grown on me, it's different, it's very sensual and atmospheric and the images are really memorable and that's surely what a good advert is all about - it sticks in your mind. (especially the bit sticking you finger in the soft (camembert?) cheese! mmmmm). I think it will make people stop and look and pay attention and if it gets more people from interstate and overseas over here to visit then that's great.

 

It's a bit more sophisticated than the average South Australian advert, such as these favourites.......

 

[Johnny Kash]

Im not the biggest fan to be honest.

 

I think the same ad agency did the one for Kangaroo Island which, on the other hand, was superb (even if it did lend heavily from Into The Wild)