UK retailer Topshop coming to Myer Adelaide in February

December 21, 2015 9:03am

Pridemodels Ravi Baltutis and Holly Watson wearing international brand Topshop. Picture: MIKE BURTON
ANNA VLACH The Advertiser

SOUTH Australian fashion-obsessed youth wondering what’s in store for them in 2016 can look forward to hot fringed jackets for girls and cool blue suits for guys.

And for the first time they will be able to shop locally for those up-to-the-minute global trends from legendary British retailer Topshop.

Famous for collaborations with supermodel Kate Moss and designer Christopher Kane, Topshop and brother brand Topman are moving into Myer Adelaide.

The Topshop Topman concession, which will be like a store within the Rundle Mall department store, will open on February 11.

The only high street chain on show at London Fashion Week, Topshop and Topman offer affordable cutting-edge clothing like the blue suit and fringed jacket worn, with two other strong trends for 2016 – the men’s floral shirt and the metallic slip dress – by Ravi and Holly from Pride Models.

Like other fast-fashion names Zara and Sportsgirl, Topshop and Topman’s ranges are frequently updated to meet the demand of style-conscious young men and women with disposable incomes.

The concession, which will include a Topshop petite section and denim for women and men, will have twice-weekly deliveries of stock direct from London.

“The international design team from Topshop Topman UK ensures seasonally relevant, constantly updated product in line with global trends for our customers,” Topshop Australia chairman Hilton Seskin said.

Locals who love the labels and have previously only been able to buy the brands online or from interstate outlets, will be able to purchase the current Autumn Winter collections when the concession opens.

“This will be the first time South Australians will be able to purchase Topshop Topman in an in-store environment, and see up close all the latest on-trend designs from one of the world’s leading fashion brands,” Myer’s Daniel Bracken said.