I have also just got this email, lets try and help. I'll be doing my shopping on Friday this week
Coles will donate this Friday’s (13 Feb) profits from its 750 stores nationally to the Government’s Bushfire Appeal Fund in partnership with the Red Cross. If you can hold off until Friday to do your big shop, Coles supermarkets will donate all profits from that day to the bushfire appeal.
Please pass on to friends, family and colleagues (as well as those interstate as this applies to all Coles supermarkets throughout the country).
See the link below for more details.