Tourism Australia is running an online campaign at the moment, promoting locations around Australia in short online videos, featuring, backpackers, tour guides etc to lure more young people Down Under to work and play.
The Tourism Australia campaign, 30 days in Oz, consists of 30 online videos, each following someone different in locations around Australia, with each demonstrating in 60 seconds why "there's nothing like Australia for young travellers."
Tourism Australia managing director Andrew McEvoy said the campaign would promote the Working Holiday Visa and encourage young people to consider Australia as a place to work or travel, particularly those leaving school or on a Gap Year.
"One of Tourism Australia's objectives is to get more young people to holiday in Australia. These travellers often become lifelong advocates, influencing friends and family of all ages to holiday in Australia and returning themselves later in life," he said.
"We also know from research that many of these visitors are backpackers, who spend more time travelling and explore more of Australia than other travellers, which is one of the reasons the youth market is such an important one for us."
The timing coincides with many UK and European school leavers getting their final exam results.
The video's showcasing South Australia are below: