Good news on the tourism front...

[Tamara (Homes Down Under)]

This is the latest newsletter from SA Tourism.

 

Visitor numbers are up and they are spending! Tourism supports many local jobs and this is one area that's growing.

 

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[TD=class: ecxcdTextContent]We are delighted to announce that international visitors’ expenditure in South Australia has reached an all-time high according to latest International Visitor Survey (IVS) results released today.

 

• Expenditure in South Australia is up 26 per cent, climbing to a record $897 million and surpassing the national growth rate of 19 per cent.
  
• There has been a growth of 14 per cent in visitor nights to 9.8 million and a growth of 9.6 per cent in international visits reaching a record high of 408,000. These growth rates both exceed the national rates of 11 and 7.9 per cent respectively.
  
• Leisure visits to SA have also reached the highest level on record at 338,000 with expenditure increasing by 19 per cent.
  
• Good growth has been registered from our key international markets including Europe, the United Kingdom, Asia, North America and New Zealand.
   
  

These results are testament to the importance of the tourism industry for our state and the economy. International visitors are critical to the State’s economic growth and to achieving our goal of an $8 billion tourism industry by 2020. The SATC is focussed on driving international visitation and expenditure to our state through a variety of key strategic marketing projects in our key international markets.

 

The 2015/16 State Budget committed $14 million to grow tourism opportunities in our key international markets, and we are committed to the vision of making South Australia a destination of choice for international visitors to help grow visitation and expenditure.

 

For more information and details on the latest IVS results or research and insights on your specific regions, visit our corporate website.

 

Regards,

The South Australian Tourism Commission

 

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[flossybeth]

We're going to need to rely on something so let's hope they can build on this. Good news for all involved in tourism - bad news if you live in a tourist town and want to get out at the junction at the end of your road on a weekend day .

[Tamara (Homes Down Under)]

I know what you mean.

Port Noarlunga is a tourist village and there's been a large increase in the number of holiday rentals in the area. The beach and shops are still quiet enough though as there are plenty of other stunning beaches along the coast. Not with a protected reef though.

I have noticed a massive increase in the number of holiday enquiries especially over the peak December to March period. So much so that tourists are taking up dates that were usually taken up by migrants. It's very competitive now for these peak dates and many people are booking up to a year or longer in advance to ensure that they get these dates.

Tourism dollars are great for the local area and economy and they create jobs.

[John Browning]

was talking with a mate about this just the other week, after reading an article in the LA Times.

 

The gist was that Adelaide had great (but almost entirely unrealised) potential. This was with regard to Overseas Tourists arriving by air who were well and truly over the (-somewhat passe-) Sydney and Melbourne equivalents.

 

-The writer saw Adelaide as a wonderful gateway to the Fleurieu Peninsula: The World Heritage areas of Kangaroo Island; The Flinders / Outback etc etc, not to mention the big game fishing out of Port Lincoln.

 

You can get to all the areas really easily from a base In Adelaide....one of the many reasons why it's also a terrific place for cinema and TV location shoots

[Tamara (Homes Down Under)]

This reinforces the above...

 

 

 

The National Visitor Survey (NVS) results released today validate that tourism continues to be a fundamental pillar in transforming the South Australian economy.

 

The South Australian Tourism Commission (SATC) is thrilled to announce that interstate visitors to South Australia in the 12 months to December 2015 have reached an all-time high with 2.2 million visits, up 14 per cent. Interstate nights have also reached the highest level in 11 years, up 8.2 per cent to 10.1 million nights.

 

The results were released today by the Federal Government and show that total domestic visitor expenditure in South Australia in the 12 months to December 2015 was up 5 per cent from the previous year, reaching $4.7 billion. Other results from the survey show that:

• Overnight visits were up 8.6 per cent, above the national growth rate of 6.9 per cent.
  
• There were 5.85 million overnight trips, just below highest level on record in 2000.
  
• Rises in visitors from its major markets driven by New South Wales and Victoria.
  
• Intrastate visits are up 5.6 per cent and day trips are up 2.1 per cent.
  

These results follow the positive International Visitor Survey results released two weeks ago which revealed record international expenditure.

 

Total tourism expenditure (including international and national expenditure results), for the year ending December 2015, is up by 7.9 per cent to $5.6 billion and we are progressing well towards the goal of an $8 billion tourism industry by 2020.

 

The SATC is committed to continuing to drive demand nationally and internationally to grow the visitor economy. Recently, the SATC brought The Project, The Today Show, Getaway and Better Homes and Gardens to broadcast from South Australia, showcasing our state to hundreds of thousands of Australians nationally. There are great challenges ahead, but these results are a testament to the work we are doing as an industry in order to drive demand for South Australia within the domestic and international market.

 

For more information and details on the latest NVS results or research and insights on your specific regions, visit our corporate website.

 

Regards,

South Australian Tourism Commission

[PatP]

When we left Adelaide in January I was interviewed at the aiport as a tourist ,lady was lovely but we laughed at the finish of the session as we both realised I am not a classic tourist

So what have you done while in SA - baby sat ,hubby tiled. Laundry floor for the granddaughter , trips out ? Yes a few times to Pedlars Creek dump as we cleaned our sons place ready to put in the market

Tongue in cheek there as we did get out and about and agree Adelaide is a beautiful spot