Tamara (Homes Down Under)

More Tourism News

23 posts in this topic

Despite the bleak news with manufacturing the tourism side of our economy is still healthy.

 

Here's the latest news from the SA Tourism.

 

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[TD=class: cdTextContent] Hi

 

Welcome to the April edition of Tourism News – your one stop information source for updates from the South Australian Tourism Commission. The SATC is committed to growing the visitor economy and in this edition you can read about a new partnership between the SATC and China Southern Airlines, recent international marketing activities as well as our upcoming event, Tasting Australia. We have also included other important information for the tourism industry including tips on where to find important research and insights on our corporate website. We welcome your feedback, please email us at IndustryMail@sa.gov.au. [/TD]

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[TD=class: cdTextOnLeftRightContainer cdTextContent] MOU between South Australia and China Southern Airlines

The State Government and China Southern Airlines have signed a Memorandum of Understanding (MOU) which formally commits the parties to work together towards establishing direct flights to Adelaide. The introduction of direct flights will boost the State’s visitor economy by an additional $29 million and create 98 jobs. The MOU was signed last week by Premier Weatherill and Tourism Minister Leon Bignell at a ceremony at the headquarters of China Southern Airlines in Guangzhou. China Southern is one of China’s largest carriers and is delivering the fastest growth of international services. It operates over 500 aircraft with over 2000 flights every day to 195 destinations in China and around the world. For more information visit www.tourism.sa.gov.au.[/TD]

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[TD=class: cdTextOnLeftRightContainer cdTextContent] Spotlight on South Australia in the UK

64,000 people travelled to South Australia from the United Kingdom in the year ending December 2015, up 7 per cent on last year. UK is one of our key markets and the SATC has recently completed two initiatives in the market to continue to encourage people from the UK to travel to South Australia and to increase awareness of South Australia as an appealing Australian destination.

  • Ultratravel is a quarterly luxury travel magazine that is distributed with The Telegraph. An editorial feature on South Australia’s aquatic and coastal story features in this quarter’s edition as part of a wider Tourism Australia editorial piece surrounding the recent There’s Nothing Like Australia Aquatic and Coastal campaign. The article can be viewed from page 76 here.
  • Observer Food Monthly is one of the most influential food and wine publications in the UK. Eight pages of editorial has been created to feature in the magazine telling South Australia’s food and wine story to a large UK audience. The content can also be found on The Guardian’s website.

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[TD=class: cdTextOnLeftRightContainer cdTextContent] South Australia – The headline act at Pebble Beach

South Australia headlined the largest dinner event at the Pebble Beach Food and Wine festival event in the United States recently. The ‘South Australian Epicurean Way’ dinner was hosted by Food and Wine magazine’s Executive Wine Editor, Ray Isle, and showcased dishes using SA produce, cooked by two SA chefs and two US chefs, matched with premium South Australian wines. The event brought awareness of the touring route The Epicurean Way and the upcoming Tasting Australia event to 200 invited guests.[/TD]

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[TD=class: cdTextOnLeftRightContainer cdTextContent] Singapore Airlines increases flight load to SA

The world’s most awarded airline, Singapore Airlines, has added additional seats into Adelaide during peak season. From July to August 2016, 6800 additional seats will be added inbound to manage demand for visitors travelling to South Australia. Singapore Airlines currently operates daily flights to Adelaide utilising a 285 seat A330-300 aircraft. This represents nearly 2000 seats per week to Adelaide.[/TD]

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[TD=class: cdTextOnLeftRightContainer cdTextContent] New international campaign launched

Ahead of Qatar Airways launch of direct daily services from Adelaide to Doha in May, the SATC has launched an international campaign to create awareness of the new flights and South Australia as a destination. The campaign features a call to action to southaustralia.com where consumers can learn more about South Australia and book flights with Qatar. The daily flights have the potential to bring people from 36 cities in Europe and are estimated to generate an additional $41 million into our visitor economy as well as creating 228 jobs. To view the campaign visit http://www.southaustralia.com/en/qatar.[/TD]

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[TD=class: cdTextOnLeftRightContainer cdTextContent] Driving awareness of SA in China

China is an important international market and the SATC has recently completed a number of projects to continue to drive awareness of South Australia in the market.

  • ZUZUCHE is a leading platform for global car rental reservation, searching and booking, and has partnerships with the largest international car rental groups worldwide. The SATC has partnered with ZUZUCHE to produce a video aiming to increase South Australia’s tourism image, introduce SA self-drive routes and encourage Chinese tourists to visit South Australia during key national Chinese holidays.
  • Chinese actor and television personality, Zheng Kai, recently visited Barossa and Kangaroo Island to develop a cover story and video for Lifestyle Magazine showcasing the romance of South Australia for Lifestyle Magazine’s valentine’s issue.

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[TD=class: cdTextOnLeftRightContainer cdTextContent] Regional Tourism Satellite Profiles

Regional Tourism Satellite Account reports have been developed to showcase the impact tourism has to each of our regions. Tourism is a valuable contributor to the South Australian visitor economy as a whole and this report provides a further insight into the value of tourism to regional economies. The report, using data from July 2013 to June 2014, outlines the significance of major tourism subsectors such as retail trade, accommodation, food services and transport as well as identifies how many people the industry employs both directly and indirectly within the region. To read the report on your region visit our Regional Tourism Reports page on our corporate website.[/TD]

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[TD=class: cdTextOnLeftRightContainer cdTextContent] Know the International Markets

Are you China ready? Chinese travellers to South Australia are on the rise and it is important that you know the market. Our corporate website is full of handy tips and tricks to ensure you are China ready and that you understand the market. You can view the China profile on our corporate website where you can also view 10 other International Market Profiles to ensure that you and your business are ready to attract international tourists.[/TD]

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[TD=class: cdTextOnLeftRightContainer cdTextContent] Roof Climb comes to Adelaide Oval

Adelaide’s newest tourism attraction, Roof Climb at Adelaide Oval, has opened to the public this month providing a unique Adelaide experience. Visitors will be able to climb the icon as they are led along the curved roofline of Adelaide Oval’s Western Stand before making their way to the Southern Stand. Visitors will have a unique perspective of the city and the surrounding hills. For more information visit https://roofclimb.com.au/.

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[TD=class: cdTextOnLeftRightContainer cdTextContent] Tourism Development Manager for Murray River, Lakes and Coorong

Julie Bates has been appointed as the Tourism Development Manager for the Murray River, Lakes and Coorong region. Julie’s experience includes not only tourism, but a strong business background and local government understanding. Julie’s previous roles include working as Finance Manager and Chaffey Learning Exchange Project Officer at School and Beyond and working as the Regional Marketing Manager for the Murraylands. Julie will start in her new role with RDA Murraylands and Riverland Inc. South Australia on Tuesday April 26.[/TD]

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[TD=class: cdTextOnLeftRightContainer cdTextContent] Walk the Yorke receives Recreation SA award

Walk the Yorke, a 500km continuous leisure trail following the coastline of the Yorke Peninsula was awarded the 2016 Recreation SA award at an award ceremony held on Monday 11 April. The Recreation SA awards recognise individuals, organisations and innovative programs working to increase recreation opportunities and participation in South Australia. Opening in December 2015, Walk the Yorke was constructed to link existing coastal walking trails together creating one walking experience around the entire coast of Yorke Peninsula. The focus of this year’s Recreation SA awards was to reward organisations and individuals who uphold the Recreation SA vision of increasing the profile and participation of active recreation in South Australia.[/TD]

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[TD=class: cdTextOnLeftRightContainer cdTextContent] Tasting Australia

Eat. Drink. Think. Participate. Tasting Australia presented by Thomas Farms is a journey of eating and drinking produce from paddock to plate in a celebration of real food heroes. The eight day festival surpasses just eating and drinking to uncover what South Australia’s food-scene is all about: crusading local and seasonal produce; promoting its diverse culture and championing premium producers; indulging in a kaleidoscope of tastes and being treated to unforgettable experiences. Join creative directors Simon Bryant and Paul Henry along with a smorgasbord of special guests: Matt Orlando (Amass, Copenhagen), Dave Pynt (Burnt Ends, Singapore) author Mark Kurlansky (U.S.), Paul West (River Cottage Australia) and more. May 1-8, 2016 www.tastingaustralia.com.au[/TD]

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This is really good news for tourism and trade:

 

The inaugural Qatar Airway’s flight from Doha to Adelaide has touched down at Adelaide Airport this afternoon; the first flight of the new direct daily services between the two cities.

 

The landing marks a great milestone for South Australia with the international airline set to generate an additional $41 million into South Australia’s economy and create 228 jobs across the state.

 

Today’s landing also marked an Australian first with Qatar Airways flying the world’s most modern plane, the A350-900, into Adelaide – the first time this aircraft has ever been in Australia.

 

Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker was on board the inaugural flight leading a delegation of Qatar Airways VIPs. His Excellency will host a press conference tomorrow morning followed by a Gala Dinner in the evening to celebrate the milestone.

 

The daily flight schedule is as follows:

 

DOH-ADL QR914 Departs: 2055 Arrives: 1625+1

ADL-DOH QR 915 Departs: 2130 Arrives: 0450+1

 

International visitors are vital to South Australia’s economy and tourism industry. To the year ending December 2015, South Australia welcomed an all-time high of 408,000 international visitors into the state. Importantly, these visitors spent a record $897 million. The new direct daily flights will provide international visitors with more choice when choosing to travel to South Australia and will also open up new links for South Australia to the Middle East as well as connect South Australia to more than 30 European destinations.

 

Not only will the Qatar Airways flights bring tourists to South Australia, but the return flights present the chance to fill the A350-900’s cargo holds with as much as 80 tonnes of premium South Australian produce.

 

We are actively engaged in international marketing campaigns to enable the success of this route, by working closely with Qatar Airways and Tourism Australia.

 

The South Australian Tourism Commission is committed to increasing demand for South Australia internationally as we work towards the goal of an $8 billion tourism industry by 2020.

 

Regards,

South Australian Tourism Commission

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It looks like the introductory fares will go up in price in a few weeks time....

 

Qatar Airways cheaper for Adelaide fares, but not for long

 

57 minutes agoValerina ChangarathilThe Advertiser

 

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First flight of Qatar Airways landing at Adelaide Airport. Picture: Campbell Brodie.

QATAR Airway’s cheaper “honeymoon” fares will run out in 12 weeks with the Middle Eastern airline planning to increase prices later in the year as well as reduce capacity on its Adelaide service.

Qatar Airways Group chief executive Akbar Al Baker said the airline was in the “business of making money”.

“Our yields today are lower than our competition, but this is only introductory.

“As we get established then we start increasing our fares because we want to give you a high-standard product and with that high standard product also, you have to pay the right price,” Mr Al Baker said.

“An airline has to sustain itself with the correct yield.”

An international shortage of delivery of A350s also means the airline will have to reduce its capacity to Adelaide over a period of three months “at some point this year” as it diverts those aircraft to service other new routes.

 

It means Qatar will operate six flights instead of seven per week as it reduces frequency from several parts of its international network.

The entry of Qatar into the South Australian market was tipped to push prices down for customers, but this is likely to be only for a short time.

Travel agency Flight Centre’s fare comparisons yesterday showed ex-Adelaide pricing for Qatar flights to key tourist destinations in the first week of June were cheaper than most competitors, but this is likely to change later in the year.

 

At today’s press conference, Tourism Minister Leon Bignell and Mr Al Baker exchanged gifts.

Mr Bignell reiterated Qatar’s entry would add $41 million a year to the local economy and create 228 jobs.

On the sidelines, Mr Bignell said he had no regrets about comments he made yesterday urging South Australians to “send a message” to Qantas by choosing to fly with direct international operators.

“I have been saying the same thing for three years,” Mr Bignell said today.

He also commended the “great work of Qantas” on the domestic routes, especially Port Lincoln and Whyalla, and welcomed discussion on more services, including to Kangaroo Island.

Qantas, including chief executive Alan Joyce, is understood to be “extremely disappointed” with the comments.

Qantas could not confirm if Mr Joyce had contacted Premier Jay Weatherill, as intended, to voice his displeasure.

The Premier’s office confirmed it had not heard from Qantas or Mr Joyce and Mr Weatherill declined to comment on the matter.

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More news from SA Tourism...... The origin of our visitors and the % increase is interesting!

 

 

We are thrilled to announce that international visitors’ expenditure in South Australia has reached a record high.

 

The results released today by the Federal Government show that South Australia is performing exceptionally well and above the national averages. The following are the key results:

 

  • Expenditure in South Australia is up 38 per cent, reaching a record high of $954 million and surpassing the national growth rate of 17 per cent.
  • A growth of 13 per cent in visitor nights also surpasses the national growth rate of 7.6 per cent.
  • International visitors have grown by 7.6 per cent, climbing to an all-time high of 410,000.
  • International visitor expenditure from Asia is up 44 per cent, with China leading the way up 34 per cent.
  • Holiday and Visiting Friends and Relatives expenditure has also increased by 36 per cent and 19 per cent respectively.

 

The additional funds, courtesy of the 2015/16 State Budget, has enabled the South Australian Tourism Commission (SATC) to initiate more than 90 international campaigns to increase awareness and consumer demand for South Australia. These additional funds have allowed the SATC to also shift more of its focus onto key emerging markets, like China, and the results today show that this is proving to be affective.

 

Today’s results compliment other positive announcements. South Australia recently welcomed Qatar Airways commencing daily flights, and we have made giant strides towards access between mainland China and Adelaide with the signing on an MOU with China Southern Airlines.

 

Importantly, the results today reflect the hard work from the Government, the SATC, and importantly industry, to grow the visitor economy in our State.

 

For more information and details on the latest IVS results or research and insights on your specific regions, visit our corporate website.

 

See below an infographic created showcasing our results. Please feel free to share with your contacts. [TABLE]

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[TD=class: yiv0859204290cdTextContent] Regards,

The South Australian Tourism Commission[/TD]

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As well as the above I also have the visitor number for South Australia...wil dig it out and add it to this SA tourism thread.

 

In the meantime...June news from SA Tourism:...and it's looking good.

 

Welcome to the June edition of Tourism News – your one stop information source for updates from the South Australian Tourism Commission. The SATC is committed to growing the visitor economy and in this edition you can read about the recent Australian Tourism Exchange event, our new regional profiles as well as event announcements from Clipsal 500 Adelaide, Bridgestone World Solar Challenge and Events South Australia. We have also included some important industry news to keep you up to date. We welcome your feedback, please email us at IndustryMail@sa.gov.au. [TABLE=width: 100%]

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[TD=class: cdTextOnLeftRightContainer cdTextContent] Australian Tourism Exchange Wrap Up

The Australian Tourism Exchange (ATE), Tourism Australia’s annual travel and tourism business-to-business event, was recently held on the Gold Coast. The SATC documented the event and have produced a video highlighting South Australia’s presence at the event, hearing from our CEO Rodney Harrex as well as six tourism operators. You can watch the video on our YouTube page here.[/TD]

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[TD=class: cdTextOnLeftRightContainer cdTextContent] Regional Profiles Updated

The Strategy and Insights team at the SATC have updated all of the Regional Tourism Profiles. These profiles highlight each of our region’s performance both domestically and internationally and give a great snapshot from December 2013 to December 2015. To view the profile for your specific region please visit www.tourism.sa.gov.au.[/TD]

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[TD=class: cdTextOnLeftRightContainer cdTextContent] Save the date for GOVchat

The South Australian Tourism Commission will host a GOVchat event on September 19 2016 exploring the topic of ‘What would encourage you to choose a South Australian region for your next holiday’. The community engagement event opens a 1800 telephone line for two hours to allow members of the community to phone in and chat with senior executives, and senior government officials. The phone in event will be held from 6pm-8pm. For more information visit http://yoursay.sa.gov.au/govchat5. [/TD]

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[TD=class: cdTextOnLeftRightContainer cdTextContent] Record Cruise Ship Season for 2015/16

The 2015/16 cruise season wrapped up last month, welcoming a record 37 cruise ships to South Australian ports. Over the season, 23 ships visited Port Adelaide, four visit Port Lincoln and 10 visited Kangaroo Island. The season had a total capacity of 89,468 passengers and crew. Throughout the season some of the largest ships in Australian waters visited South Australia – including maiden visits by the Explorer of the Seas in Adelaide and the Queen Victoria on Kangaroo Island. The 2016/17 season will welcome 52 cruise ships to South Australian ports exceeding the 2020 target of 43 cruise ships three years early. 28 cruise ships will arrive in Adelaide, 19 in Kangaroo Island and five in Port Lincoln. For more information visit www.tourism.sa.gov.au.[/TD]

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[TD=class: cdTextOnLeftRightContainer cdTextContent] Today Show visits Hahndorf

The Today Show visited Hahndorf on Friday 3 June for a full live broadcast as part of their ‘We Love Australia’ week. The broadcast featured Adelaide Hills content throughout the three hour program, including Udder Delights, the Leathersmith and Bush Gallery, Hahndorf Candle Shop, Evercream Gelati, The Lane, a local horseback riding school and many local producers and artisans from the region. One segment of the program, Money Minute with Ross Greenwood, focussed on our recent record breaking International Visitor Survey results. The leading financial analyst and journalist spoke about South Australia’s tourism growth and how this growth will help expose our premium produce and in-turn support local business. To watch the segement click here.[/TD]

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[TD=class: cdTextOnLeftRightContainer cdTextContent] KI Wilderness Trail online registrations open

Online registrations are now open for the new Kangaroo Island Wilderness Trail. The trail, opening on 1 October 2016, is a world-class, 66 kilometre, 5-day walking experience giving visitors access to some of the most rugged, remote and spectacular coastlines in South Australia. The trail is located in the south west of Kangaroo Island and encompasses new and upgraded trails through Flinders Chase National Park, Kelly Hill Conservation Park and the Cape Bouguer Wilderness Protection Area. The Kangaroo Island Wilderness Trail is predicted to directly contribute $1.8 million in total visitor expenditure by 2020. In addition, related expenditure will contribute an additional $4.4 million by 2020 and support 46 new jobs on Kangaroo Island. For more information on the trail click here.[/TD]

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[TD=class: cdTextOnLeftRightContainer cdTextContent] Upcoming ABS Survey of Tourist Accommodation

The Survey of Tourist Accommodation for the 2015-16 financial year will be despatched by the ABS to hotels, motels and serviced apartments of greater than 15 rooms in early July, with a completed return date of the 22 July 2016. Data from this survey is critical to providing the evidence base to support tourism policy, investment, planning and marketing, and enable the Australian tourism industry to respond to changing market and economic conditions. A summary from the 2014-15 survey can be viewed on the SATC Corporate Website here and detailed results here. Results from the 2015-16 survey will be published in November 2016. To help ensure the quality of the survey data, we would greatly appreciate your support in completing the online survey form should you be asked to participate in July.[/TD]

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[TD=class: cdTextOnLeftRightContainer cdTextContent] Nominations close soon for the 2016 South Australian Tourism Awards

Nominations close for the 2016 South Australian Tourism Awards on June 27 2016. The prestigious awards attract hundreds of entries each year across more than 30 categories, with winners going on to represent South Australia at a national level. The awards process is submission-based with an onsite assessment and is open to all South Australian tourism businesses. The awards give a great platform of opportunities for businesses to grow and be recognised within the industry. A Tourism Awards Nominees Workshop will be held on 6 July with submissions due 19 August. The awards ceremony will be held on 4 November. For more information please visit http://satic.com.au/index.php/awards/.[/TD]

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[TD=class: cdTextOnLeftRightContainer cdTextContent] Upcoming regional awards

The inaugural Kangaroo Island Food and Wine Awards will take place on June 17 2016 at the Mercure Kangaroo Island Lodge. The awards will recognise and celebrate the finest the Island has to offer in the food and beverage industry. Categories include Kangaroo Island Dining, Farm Gate and Cellar Door Experience, Culinary Tourism, Business Development and Kangaroo Island Wine of the Year. For more information click here.

The Yorke Peninsula Tourism Awards will also take place in June on Wednesday 22 and aim to recognise and promote excellence in tourism. The Awards celebrate the creativity, professionalism and innovations of the region’s tourism industry. For more information click here.[/TD]

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[TD=class: cdTextOnLeftRightContainer cdTextContent] Kangaroo Island 2017 Conference

The International Small Islands Studies Association (ISISA) will host the 15th Islands of the World International Conference - Small Islands Communities: Models for Global Survival - on Kangaroo Island from 2-8 July 2017. The conference will explore how small island communities can contribute models for global survival. It will be a conference of academic excellence that also offers attendees the opportunity to be connected with and immersed in an island community and environment. For more information click here.[/TD]

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[TD=class: cdTextOnLeftRightContainer cdTextContent] Gawler VIC Award

The 2016 State Visitor Information Centre Conference was recently held in the Murray River, Lakes and Coorong region. A component of the conference is the ‘Award of Excellence in innovation and Collaboration’. Congratulations to the Gawler Visitor Information Centre for winning the award. Their addition of bike hire, tour guides and the Gawler Farmers Market brings community and visitors together.[/TD]

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[TD=class: cdTextOnLeftRightContainer cdTextContent] Murray River Walk Launches

The Riverland’s first multi-day walking journey, The Murray River Walk, has launched providing participants a four day journey through the Riverland. The Murray River Walk discovers the Riverland’s rich heritage including Aboriginal history, pastoralism, the paddle-steamers, locks and weirs, and much more. The walk departs every Monday between now to September 30. For more information click here.[/TD]

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[TD=class: cdTextOnLeftRightContainer cdTextContent] Transforming Business 2016 Conference

SATC’s Director of Marketing, Brent Hill, will be speaking at a major business conference hosted by Regional Development Australia-Barossa Region. Brent will present on the topic: How does a brand get recognised and why aren’t some brands recognised? The conference, Transforming Business 2016, will be held on Thursday 11 August at the Barossa Arts and Convention Centre. For more information click here.[/TD]

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[TD=class: cdTextOnLeftRightContainer cdTextContent] Events South Australia Workshop

Events South Australia is off to the Flinders Ranges and Outback for the next series of Events and Festivals Industry Workshops. They will be held from 28-30 June and are designed for people who work in the region’s tourism and/or events industries – or have an interest in these areas. The workshops will take place at Wilpena Pound, Leigh Creek and Melrose and provide a forum for the South Australian events industry to network, share information, workshop topics that affect all events and hear from industry leaders. For more information and to register please visit www.tourism.sa.gov.au.[/TD]

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[TD=class: cdTextOnLeftRightContainer cdTextContent] 2016 Clipsal 500 Adelaide produces record results

The Clipsal 500 Adelaide continues to be the most successful V8 supercar race in Australia, with this year’s event recording its highest economic impact of $65.6 million. Recent data shows that the event resulted in 72,234 visitor bed nights with more than 13,500 people travelling from interstate. The 2016 attendance figure was 263,500, with the second highest Thursday attendance of 44,100. For more information visit www.tourism.sa.gov.au.[/TD]

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[TD=class: cdTextOnLeftRightContainer cdTextContent] 2017 Bridgestone World Solar Challenge dates announced

Entries for the 2017 Bridgestone World Solar Challenge – to be held from 8-15 October 2017 – are now open. The biennial event will celebrate its 30th anniversary in 2017 with the event expected to attract up to 50 teams from 25 countries, who are set to race 3000 kilometres from Darwin to Adelaide. The 2015 event injected more than $14 million into the national economy – with almost half spent in South Australia – and translated to 121 full-time equivalent jobs, 69 specific to our State. For more information visit www.tourism.sa.gov.au.[/TD]

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[TD=class: cdTextOnLeftRightContainer cdTextContent] 2017 ISPS Handa Women’s Australian Open Golf dates announced

After a highly successful 2016 event, the ISPS Handa Women’s Australian Open Golf will be back in South Australia from February 16-19 2017. The Open will be played at the Royal Adelaide Golf Club, coinciding with the club’s 125th year. The 2016 event was a huge success with more than 31,000 people attending over four days, injecting $6.5 million into the state’s visitor economy. World Number One Lydia Ko will be returning to Adelaide for the event next year along with defending champion Haru Nomura. For more information visit www.tourism.sa.gov.au.[/TD]

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Here are the local figures... Tourism is such a big part of our local economy.....

 

 

South Australia’s visitor economy has reached an all-time high of $5.73 billion to the year ending March 2016, up 6.9 per cent on the previous year. This welcomed news comes as the Federal Government released the National Visitor Survey (NVS) results this morning.

 

Key results from the NVS show that at 5.954 million visitors, South Australia has recorded its highest level of visits on record. These visitors stayed a total of 21.036 million nights. Other key results are:

  • Domestic expenditure has reached an all-time high of $4.8 billion, up 2.3 per cent.
  • Day Trips are up 7.5 per cent to 12.415 million.
  • Visits to regional South Australia are up 6.7 per cent to 3.7 million, accounting for 62 per cent of all domestic visitor nights.
  • South Australia has seen a rise from its major markets driven by Victoria, New South Wales, and Queensland.

 

The results today are a great milestone for South Australia.

 

The additional funds received from the 2015/16 State Budget has allowed the SATC to be more active and creative in our approach domestically. Recently we have hosted national programs, such as the Today Show and The Project. We have also partnered with Virgin Australia and Fairfax Media to better promote our state to the nation. And our events, both major and sponsored, continue to inspire Australians to visit our State and our wonderful regions.

 

For more information on the latest NVS results, or research and insights on your specific region, visit our corporate website.

 

We have attached an infographic created showcasing our results. Please feel free to share with your contacts.

 

Regards,

South Australian Tourism Commission nvsinfographicfinal.jpg

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Welcome to the July edition of Tourism News – your one stop information source for updates from the South Australian Tourism Commission. The SATC is committed to growing the visitor economy and in this edition you can read about the recent 2016-17 State Budget announcement, the 2017 Santos Tour Down Under race routes as well as our July Tourism Champion. We have also included important industry news and marketing opportunities to keep you up to date. We welcome your feedback, please email us at IndustryMail@sa.gov.au. [TABLE=width: 100%]

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[TD=class: cdTextOnLeftRightContainer cdTextContent] 2016-17 State Budget Announcement

The 2016-17 State Budget was announced last week and includes a major funding package of $35 million over two years for tourism. The funds have been allocated to promote South Australia to domestic and key international markets, secure new major events and conferences, with the ambition and potential to create thousands of jobs across the visitor economy. This funding allocation is in addition to the funding boost tourism received in the 2015-16 State Budget - $35 million over two years. The additional funding has allowed the SATC to promote South Australia in all key international and domestic markets as well as attract major events and conferences to the State. For more information visit www.tourism.sa.gov.au.[/TD]

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[TD=class: cdTextOnLeftRightContainer cdTextContent] 2017 Santos Tour Down Under Race Routes

The race routes for the 2017 Santos Tour Down Under have been announced. For the first time Stage 1 will start in Unley and head north through the heart of the city along King William Street past the Tour Village and along O’Connel Street to Prospect Road. Paracombe will return as a stage finish and the peloton will make their Port River Expressway debut. For more information on the routes and the 2017 event visit http://tourdownunder.com.au/en.[/TD]

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[TD=class: cdTextOnLeftRightContainer cdTextContent] July Tourism Champion

This month our Tourism Champion is Flinders Ranges’ business, Rawnsley Park Station. Originally a working sheep station, Rawnsley Park was turned into a tourism venture in 1968. Owned and operated by Tony and Julie Smith, Rawnsley Park has grown immensely to offer 25 units, 8 villas, one homestead and a caravan park. To find out more about this Tourism Champion click here. Our June Tourism Champion was Victor Harbor business, The Big Duck Boat Tours. Keep an eye out for a new Tourism Champion each month.[/TD]

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[TD=class: cdTextOnLeftRightContainer cdTextContent] Adelaide Hills commercial receives international accolade

The Adelaide Hills Best Backyard television commercial, produced by the SATC, has won a prestigious award at the 11th Film, Art and Tourism Festival in Poland. The Festival is one of the biggest film festivals of tourism, ecology and art in the world. The Adelaide Hills Best Backyard commercial was produced to promote the region, its products and experiences. It is the second commercial to receive such international acclaim – following the Barossa. Be Consumed commercial. Click here to watch the award winning commercial.[/TD]

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[TD=class: cdTextOnLeftRightContainer cdTextContent] Adelaide, South Australia – A Great Wine Capital of the World

As of 1 July 2016, Adelaide is a member of the Great Wine Capitals Global Network. Established in 1999, the network is a group of major cities linked to internationally renowned wine regions and supports the economic, academic and cultural development of each of the cities. Adelaide joins eight other cities including San Francisco/Napa Valley (US), Bordeaux (France), Bilbao/Rioja (Spain), Cape Town (South Africa), Mainz/Rheinhessen (Germany), Mendoza (Argentina), Porto (Portugal) and Valparaìso/Casablanca Valley (Chile). Membership to the Great Wine Capital Global Network will strengthen South Australia’s global reputation for premium food and wine tourism. For more information visit www.adelaidegreatwinecapital.com.au[/TD]

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[TD=class: cdTextOnLeftRightContainer cdTextContent] New Visitor Guide

The SATC has produced a new visitor guide for the Riverland and Murray River, Lakes and Coorong regions. The visitor guide provides comprehensive information on exploring the mighty Murray River and surrounding towns from Renmark in the state’s north, to Lake Alexandrina, Lake Albert and Coorong National Park in the south. Sections include Must See, Must Do; Family Fun; Where to Stay; Food and Wine; Nature and Environment and Arts and History. The guide can be viewed online through southaustralia.com and murrayrivervisitorguide.realviewdigital.com. To order visitor guides please contact Shaliza Ferragamo at the SATC (Shaliza.Ferragamo@sa.gov.au).[/TD]

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[TD=class: cdTextOnLeftRightContainer cdTextContent] Mount Gambier Airport upgrade

The State Government will invest $2.95 million towards the upgrade of the Mount Gambier Airport. The upgrade will allow for larger aircraft to land in Mount Gambier, paving the way for additional services with more passengers and freight. The upgraded airport will help boost visitor numbers to the region, in turn boosting the region’s economy and create more jobs. For more information click here.[/TD]

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[TD=class: cdTextOnLeftRightContainer cdTextContent] Job Creation Grants

As part of the 2061-17 State Budget the State Government has introduced job creation grants to encourage businesses to employ more staff and help address unemployment in South Australia. The scheme offers a Job Creation Grant of up to $10,000 over two years for each new full-time equivalent job created in small and medium sized businesses liable for payroll tax in South Australia. A Small Business and Start-ups grant of up to $4,000 over two years is also available of each new job of 22 hours or more per week created by eligible businesses which do not pay payroll tax. Grants will be available to eligible employers with total payrolls of $5 million or less who increase their total number of employees between 1 July 2016 and 30 June 2018. The scheme is now open and businesses can apply at www.revenuesa.sa.gov.au/jobs.[/TD]

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[TD=class: cdTextOnLeftRightContainer cdTextContent] Yorke Peninsula Tourism Award Winners

Yorke Peninsula tourism operators were recognised at the recent 2016 Yorke Peninsula Tourism Awards. Awards were presented to 11 businesses and individuals at the gala dinner with a further 12 entrants who achieved a high standard in their category recognised with medals. Julie Smith won the prestigious Harry Dowling Award for an outstanding contribution to the South Australian regional tourism industry. Congratulations to all the deserving winners. A full list of winners can be found here.[/TD]

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[TD=class: cdTextOnLeftRightContainer cdTextContent] Entries open for the 2016 Australian Event Awards

Entries are now open for the Australian Event Awards 2016. Event organisers, events, organisations and industry suppliers can submit entries for the 10 Best Event categories and the 10 Achievement categories online at http://www.eventawards.com.au until 25 July 2016. The awards ceremony and the accompanying Australian Event Symposium will be held at the Novotel Twin Waters on the Sunshine Coast from 21-23 September. The Australian Event Awards is the national awards program for the events industry, recognising the best events and achievements in the Australian events industry. The Awards are judged by a panel of industry experts and all entrants receive feedback on their entry to help them grow and develop in future years.[/TD]

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[TD=class: cdTextOnLeftRightContainer cdTextContent] Strengthening the Yorke Peninsula Food Industry

As part of the Branding Yorke Peninsula Produce project, Yorke Peninsula food producers will now be able to showcase the region and its produce with the launch of the Yorke Peninsula Food and Produce Brand. The new brand enables the region to consolidate and strengthen existing food related groups located within the catchment area of the Copper Coast, Barunga West, Yorke Peninsula and Wakefield local government areas. The new brand is a result of consultation and collaboration with the region’s key food, wine and culinary tourism stakeholders.[/TD]

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[TD=class: cdTextOnLeftRightContainer cdTextContent] South Australia’s first artificial reef announced

The state’s first artificial shellfish reef will be built south of Ardrossan on the Yorke Peninsula. The native shellfish reef will attract marine life and help with recreational fishing opportunities in the region. The reef will be constructed using limestone, oyster shells and live native oysters. The cost of the reef will be approximately $600,000. For more information click here. [/TD]

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[TD=class: cdTextOnLeftRightContainer cdTextContent] ATEC releases online health and safety checklist

The Australian Tourism Export Council (ATEC) has released an Online Health & Safety Checklist that provides a one-stop information point for the collection of business health and safety information for suppliers and wholesalers. The checklist will streamline administration requirements for the Australian inbound tourism industry with key benefits including:

  • Suppliers only need to complete the information once and this information can then be accessed by a number of participating wholesalers and inbound tour operators.
  • Travel buyers (international wholesalers and Australian based ITOs) have convenient, online access to an up-to-date list of travel suppliers who have completed checklists.

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[TD=class: cdTextOnLeftRightContainer cdTextContent] Young Tourism Professional 2016 Awards

Young (under 30) regional tourism enthusiasts have the opportunity to represent South Australia at the Australian Regional Tourism Network national conference in October 2016. The South Australian Tourism Commission will pay for the South Australian finalist’s fares and accommodation to attend the conference in Roma, Queensland. This is a great opportunity to attend Australia’s premier conference on regional tourism. If you are under 30 and actively involved in your region’s tourism industry, or if you know someone who fits that bill, click here for more information and apply by Monday 15 August 2016. Contact Peter Cahalan at peter.cahalan@sa.gov.au to discuss any aspect of the award program.[/TD]

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[TD=class: cdTextOnLeftRightContainer cdTextContent] New hotel approved for Glenelg

Approval has been granted for a 12-storey, $100 million, five-star hotel in Glenelg. The development is expected to create 518 direct jobs and 532 indirect jobs and will feature high-end tourist accommodation, luxury apartments, an infinity pool, restaurant, café and retail facilities. Overlooking the Glenelg Marina, the hotel will have 140 rooms.[/TD]

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[TD=class: cdTextOnLeftRightContainer cdTextContent] Riverland Trust Mark launches

A trust mark has been established for the Riverland region as a mark of distinctiveness for Riverland products, produce or experiences. The trust mark will recognise a sense of place, pride and responsibility within local businesses in the community. Launched in June, there are 12 founding Riverland Trust Mark Holders spanning across four categories: taste, savour, stay and experience. For more information visit http://www.riverlandtrustmark.com.au/.[/TD]

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[TD=class: cdTextOnLeftRightContainer cdTextContent] Inaugural Kangaroo Island Food and Wine Awards winners

The inaugural Food and Wine Awards took place in June celebrating the best of Kangaroo Island’s food and wine. 90 guests from the Island and mainland attended the event held at the Mercure Kangaroo Island. Five categories made up the awards night, see a list of the winners below.

  • Best Wine of the Year: The Islander Estate Vineyards
  • Best Dining Experience: Hannaford and Sachs (Fig Tree and Shearing Shed)
  • Best Farm Gate or Cellar Door Experience: Emu Ridge
  • Best Culinary Tourism: Dudley Wines
  • Best Business Development: Dudley Wines

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[TD=class: cdTextOnLeftRightContainer cdTextContent] Adelaide’s Longest Lunch launched

The inaugural Adelaide’s Longest Lunch event has been launched and will take place on Friday, October 21 2016. Turning the Torrens Footbridge into a 255m long open-air eatery, Adelaide’s Longest Lunch will celebrate and unite key South Australian chefs, producers, winemakers and brewers. Tickets are $2500 plus GST for a table of 10, with $50 from each ticket donated to the Westpac Foundation. For more information click here or contact ida.wongtaylor@westpac.com.au.[/TD]

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[TD=class: cdTextOnLeftRightContainer cdTextContent] alluxia opportunity

Luxury OTA alluxia would like to extend an invitation to South Australian operators to join the alluxia collection. alluxia.com features a handpicked collection of luxury holiday houses, boutique hotels and unique escapes for discerning travellers. With low commissions and easy booking functionality, contact Sally or Saskia e: info@alluxia.com to register your interest.[/TD]

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[TD=class: cdTextOnLeftRightContainer cdTextContent] Luxury Escapes

Luxury Escapes is the difference between a nice holiday and a trip of a lifetime. Luxury Escapes work with the highest quality hotels worldwide and help travellers experience more with a curated collection of experiences. To discuss how Luxury Escapes can increase exposure for your business and drive room nights or for more information please contact Mark Ehlers on 0416 063 425 or m.ehlers@luxuryecapes.com.[/TD]

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[TD=class: cdTextOnLeftRightContainer cdTextContent] Adelaide Fringe sets new records in 2016

The 2016 Adelaide Fringe smashed records for tourist visitation, ticket sales, attendances and economic expenditure, Adelaide Fringe’s Annual Review shows. The Fringe delivered $21.7 million of new money to the state from interstate and international visitors, up almost 70 per cent in five years. It also attracted 13,500 visitors with a total estimated number of visitor bed nights at almost 77,200 (up 14 per cent on 2015). Total expenditure related to the event was $77.6 million, up almost 13 per cent on last year’s figure of $66.8 million. The 2016 event generated $14.8 million in box office revenue, an increase of 64 per cent in five years. View the full annual review here. [/TD]

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[TD=class: cdTextOnLeftRightContainer cdTextContent] Credit Union Christmas Pageant

The credit unions – including the People’s Choice Credit Union, Beyond Bank, Credit Union SA and Police Credit Union – will extend their naming rights sponsorship of the Credit Union Christmas Pageant for the next three years (2016, 2017, 2018 events). The partnership sees more than 500 credit union staff, family and friends involved in the event. The 2016 Credit Union Christmas Pageant will be held on Saturday 12 November starting at South Terrace at 9.30am. For more information visit www.cupageant.com.au. [/TD]

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They haven't revealed how much it cost but bringing this Chinese airline into Adelaide with direct flights will have a positive effect upon tourism numbers...

 

 

We are delighted to announce that an agreement has been signed today between the State Government and China Southern Airlines, securing direct flights between Adelaide and mainland China. The airline will operate three direct flights per week between Adelaide and Guangzhou beginning in December 2016. The service will generate an estimated $23.4 million into South Australia’s visitor economy, creating more than 135 jobs across the state. [TABLE]

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[TD=class: yiv5577193538cdTextContent] The benefits of the direct flight extends beyond just tourism and has huge economic impact on trade, with the service estimated to generate $22 million into our state, also creating further jobs. The tourism and trade opportunity is estimated at $45.4 million. The announcement follows the signing of a Memorandum of Understanding between the State Government and China Southern Airlines in April this year.

 

To the year ending March 2016 South Australia welcomed 34,000 Chinese visitors. Importantly, these visitors spent $211 million. Projections show that if we take full advantage of the opportunity presented, we could see an estimated 57,000 Chinese visitors with expenditure in South Australia of $450 million by 2020. On average, Chinese visitors spend $5300.00 per visit- the highest of any international visitor.

 

With direct access between mainland China and Adelaide, business and investment opportunities have the chance to grow as well as our international education sector and trade.

 

Chinese visitors want what South Australia has on offer - with world class and authentic experiences, such as our premium food and wine and nature and wildlife, all highly accessible from Adelaide.

 

China Southern Airlines is the world’s third largest airlines based on passenger movement and operates more than 680 domestic and international aircraft. It will be the second major international airline to commence international flights into Adelaide in 2016.

 

With the addition of China Southern, four new international routes will have begun flying out of Adelaide since 2011. International seat numbers have increased by 66 per cent since 2012. We look forward to enhancing visitation through airlines such as Singapore Airlines, Malaysia Airlines, Qatar Airways, China Southern and Cathay Pacific Airways – all critical partners in growing the visitor economy.

 

For more information visit www.tourism.sa.gov.au

Regards

South Australian Tourism Commission[/TD]

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The increase in the number of tourists visiting SA, and the spend attributes to their visit really does seem like a good news story for the state...:smile:

 

 

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[TD=class: yiv1938409724cdTextContent] Hi

 

We are thrilled to share the news that 4,000 new jobs have been created in the tourism sector between June 2013 and June 2015.

 

South Australia also outperformed all states and territories with jobs growth of 13.8% - well above the national average of 5.0% for June 2013 to June 2015.

 

The State Tourism Satellite Accounts which will be released by Tourism Research Australia later this week shows tourism now employs 35,700 people in our state.

 

Tourism is a major contributor to our economy and we are now well on our way to achieving our goal of 10,000 additional jobs by 2020.

 

This fantastic result is a reflection of the hard work and commitment of South Australia’s tourism industry.

 

View the infographic below to find out more or click here.

 

Regards

South Australian Tourism Commission

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There's so much, so close in South Australia. View this email online please click here [TABLE=class: yiv6443605999email-content-block yiv6443605999tabWidth600, align: center]

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[TD=class: yiv6443605999mobilelft0 yiv6443605999mobile-pad10, align: left]discover the Flinders Ranges and outback[/TD]

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[TD=class: yiv6443605999mobilelft0, align: left]Wildflower season in the Flinders Ranges is weeks away. The vast red plains become blanketed in colourful blooms and the weather is perfect to dust-off your hiking boots and explore this unforgettable landscape. Plan your spring escape to the Flinders Ranges here.[/TD]

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[TD=class: yiv6443605999mobile-pad10, align: left]Barrie Kosky's 'Saul' to Headline 2017 adelaide festival[/TD]

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[TD=align: left]The Handel Oratorio production Saul will form the centrepiece of the Adelaide Festival with an exclusive season. Saul will bring the world's best opera singers and baroque musicians to Adelaide creating an operatic masterpiece pulsing with ferocious energy and high drama. Book your tickets here.[/TD]

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[TD=class: yiv6443605999mobilelft0 yiv6443605999mobile-pad10, align: left]WIN A WEEKEND AWAY[/TD]

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[TD=class: yiv6443605999mobilelft0, align: left]Here's your chance to escape reality and run away to the Clare Valley. Upload a photo of your favourite Clare Valley winter experience to Facebook, Instagram or Twitter, remembering to include the #iloveclare hashtag. Full details can be found here.[/TD]

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[TD=class: yiv6443605999mobile-pad10, align: left]river kitchen recipe book[/TD]

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[TD=align: left]Experience the best of the Riverland and eat your way through a collection of locally-inspired recipes. Developed and

taste-tested by passionate local foodies, download your free recipe e-book here.[/TD]

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[TD=class: yiv6443605999mobile-pad10 yiv6443605999center, align: left]Umbrella Festival[/TD]

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[TD=class: yiv6443605999center, align: left]Now - 7 August 2016

Adelaide's newest live music festival.[/TD]

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[TD=class: yiv6443605999center, align: left]Now - 10 August 2016

​A musical aperitif to the Adelaide Guitar Festival.[/TD]

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[TD=class: yiv6443605999center, align: left]Now - 31 August 2016

South Australia's state-wide festival of visual arts.[/TD]

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[TD=class: yiv6443605999mobile-pad10 yiv6443605999center, align: left]adelaide guitar festival[/TD]

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[TD=class: yiv6443605999center, align: left]Now - 14 August 2016

An immersive winter festival celebrating the world's most-loved instrument.[/TD]

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[TD=class: yiv6443605999mobile-pad10 yiv6443605999center, align: left]IN R.M. Williams footsteps[/TD]

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[TD=class: yiv6443605999center, align: left]22 August 2016

The ultimate four-day journey across the Australian Outback, tracing the personal history of R.M. Williams.[/TD]

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Another tourism update....

 

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[TD=class: cdTextContent]Welcome to our new look, fortnightly Tourism News. It is an exciting time in the tourism industry in South Australia and we have lots of news and opportunities that we will now be bringing to you on a fortnightly basis. The SATC is committed to growing the visitor economy and in this edition you can read about the recent announcements from China Southern Airlines and Cathay Pacific, our new global campaign as well as our upcoming China workshops. We have also included important industry news and event news to keep you up to date. We welcome your feedback, please email us at IndustryMail@sa.gov.au. [/TD]

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[TD=class: cdTextOnLeftRightContainer cdTextContent] South Australia unveils new global campaign

SATC’s new global advertising campaign has been launched positioning Adelaide and South Australia’s regions as an attractive destination for international, interstate and intrastate visitors. The campaign plays on the state’s year-round strengths and celebrates South Australia across 17 different variants. For more information click here. To view the campaign click here.[/TD]

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[TD=class: cdTextOnLeftRightContainer cdTextContent] Events South Australia video

Expenditure delivered by leisure events in South Australia has grown by $66 million to reach $337 million. That is a significant 24 per cent growth in the last year. Events create vibrancy and are a great way to raise the profile of South Australia around the world. Events also prompt consumers to visit South Australia and its regions by giving them a reason to visit, right now. We recently released a new video about Events South Australia and its key activities that help promote our state as a world class events and tourism destination. Click here to watch the video.[/TD]

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[TD=class: cdTextOnLeftRightContainer cdTextContent] New international flights for Adelaide from China

Starting December 2016, China Southern Airlines will fly direct between Guangzhou and Adelaide three times a week. This service will create more than 135 local jobs and have flow-on benefits for our hotels, restaurants and tourism operators across South Australia. For more information on the China Southern Airlines announcement click here. [/TD]

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[TD=class: cdTextOnLeftRightContainer cdTextContent] Cathay Pacific to increase flights to Adelaide

Cathay Pacific will increase their direct flights between Adelaide and Hong Kong in December, adding a fifth weekly flight that will further capacity by 25 per cent. China is a growing market for South Australia and this welcomed news will give Chinese visitors easy, direct access to our state.[/TD]

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[TD=class: cdTextOnLeftRightContainer cdTextContent] August Tourism Champion

This month our Tourism Champion is Sea Dragon Lodge. Located on Kangaroo Island, owner Steve Lane has grown his eco-resort from a $40,000 to $400,000 business, attracting more visitors from overseas, particularly Asia. To find out more about this Tourism Champion click here. You can see all of our Tourism Champions on our corporate website here.[/TD]

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[TD=class: cdTextOnLeftRightContainer cdTextContent] Understanding China Workshops

China is currently South Australia’s number one tourism market by expenditure and number four by visitor volume. With the introduction of China Southern in December, the China opportunity is stronger than ever. In response to the need to be ready for the increase in Chinese visitors, the South Australian Tourism Commission will be running a series of ‘Understanding China’ workshops to help local tourism operators and businesses better understand the Chinese traveller. Developed following a review of the current market by leading tourism expert, Richard Beere, Director of Fastrak Asian Solutions, the workshops aim to provide insight on how to grow and enhance Chinese visitor experiences as well as assist you in better understanding the realities and requirements of this market. The first workshops will take place this week. For more information please visit the ‘Understanding China Workshops’ section on our corporate website.[/TD]

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[TD=class: cdTextOnLeftRightContainer cdTextContent] Applications open for local Best of Wine Tourism Awards

Award applications are now open for the Best Wine Tourism Awards. Part of South Australia’s membership in the Great Wine Capitals Global Network, these local awards will see winners with an opportunity to be nominated in the International Best of Wine Tourism Awards. Nominations close on Tuesday August 26, with the winners announced on Friday September 15. For more information click here.[/TD]

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[TD=class: cdTextOnLeftRightContainer cdTextContent] Registrations open for 2017 Small Islands of the World International Conference

Paper/Poster submissions and registrations are now open for the 2017 15th Islands of the World International Conference – Small Islands Communities: Models for Global Survival. The conference will take place from 2-8 July 2017 on Kangaroo Island. If you wish to present a paper or poster at the Conference, please submit an abstract to the Conference organisers by Friday 2 December 2016. For more information, click here. You can register for the conference here.[/TD]

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[TD=class: cdTextOnLeftRightContainer cdTextContent] fermentAsian wins

Congratulations to The Barossa’s fermentAsian on their win of Australia’s Wine List of the Year at the 2016 Gourmet Traveller Wine awards. The restaurant also won Best Country Restaurant. Apothecary 1878 was the other South Australian business to take home a win, winning Best Aperitif List. The winners were handpicked by an expert team of judges. For more information click here.[/TD]

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[TD=class: cdTextOnLeftRightContainer cdTextContent] Tourism Australia and Qantas to boost visitor numbers with new multi-million dollar deal

A three year agreement has been signed between Qantas and Tourism Australia to promote Australia to the world. The $20 million deal involves joint investment to attract more international visitors to Australia with a focus on the United States, Asia, the United Kingdom and Europe. With an emphasis on digital marketing, joint campaigns will be supported through public relations, social media and trade activities. For more information click here.[/TD]

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[TD=class: cdTextOnLeftRightContainer cdTextContent] Don’t miss the Australian Event Symposium

The Australian Event Symposium will be held on the Sunshine Coast on 22 and 23 September 2016. The two-day conference for the national events industry will feature eight keynote presentations from creative directors of some of Australia’s most significant events, including Vivid Sydney, the Australian Open and Woodford Folk Festival, as well as 18 skills-based sessions exploring topics such as social media, sponsorship, crowd safety, volunteer management and event security. There is an early bird rate for full Symposium registrations until 23 August. A full registration also includes three networking events: the Australian Event Awards, an evening of cocktails on the beach and “Breakfast at the Bar” a unique venue showcase by Visit Sunshine Coast. To see the program and register, click here. [/TD]

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[TD=class: cdTextOnLeftRightContainer cdTextContent] 2016 Adelaide Fashion Festival program released

Tickets are now on sale for the 2016 Adelaide Fashion Festival that will be held from 19 to 23 October. Building on the success of last year’s event, there will be 10 runways and 20 events across five days featuring an abundance of talented South Australian designers. The new festival hub of Victoria Square will provide a larger runway and the development of a runway precinct with bar, food and market stalls. For more information and to buy tickets, click here. You can also view a behind the scenes video of the TVC shoot and the TVC here.[/TD]

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[TD=class: cdTextOnLeftRightContainer cdTextContent] 2016-17 Regional Events and Festivals Program

Thirty-two South Australian events and festivals will share in grants totalling more than $390,000 through Events South Australia’s 2016-17 Regional Events and Festivals Program. The program provides financial support toward marketing and promotional activities for events and festivals, which boost the visitor economy and strengthen the profile of our regions. To see the full list of successful events and festivals, click here.[/TD]

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[TD=class: cdTextOnLeftRightContainer cdTextContent] Australian Diamonds play at Adelaide Entertainment Centre

The 2016 Netball Quad Series will make its way to Adelaide on Wednesday August 31 when the Australian Diamonds take on the England Roses as part of the four nation netball series between Australia, New Zealand, England and South Africa. The game will take place at the Adelaide Entertainment Centre and tickets are still available from Ticketek here. The last time the Diamonds played in Adelaide was three years ago.[/TD]

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[TD=class: cdTextOnLeftRightContainer cdTextContent] International cricket double-header to be held in Adelaide

Adelaide Oval will play host to two additional international cricket matches next cricket season with the KFC T20 Australia versus Sri Lanka and Women’s T20 Southern Stars versus New Zealand matches taking place. More than 40,000 people are expected to attend the two matches on February 22 2017, which will also attract a huge international viewing audience. It has also been confirmed that the Australia Day international fixture and the Adelaide Striker’s New Year’s Eve Big Bash T20 games have been locked in for the next five years. For more information, click here.[/TD]

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[TD=align: center]There's so much, so close in South Australia. View this email online please click here[/TD]

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[TD=class: mobilelft0 mobile-pad10, align: left]Discover new Barossa winery: St Hugo[/TD]

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[TD=class: mobilelft0, align: center]Indulge in a glass or two from one of Australia's most distinguished Cabernet Sauvignon producers, right in the heart of our beautiful Barossa. St Hugo offers tastings, lunches and decadent dinners with the luxury traveller in mind. Find out more about the St Hugo experience here.[/TD]

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[TD=class: mobile-pad10, align: left]Murray River Walk added to Great Walks of Australia[/TD]

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[TD=align: center]The Murray River Walk has been added to the prestigious Great Walks of Australia collective – ten privately owned walks that highlight the very best of Australia's coastal, inland and outback trails, high-end accommodation, outstanding produce and expert guides. Learn more here.[/TD]

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[TD=class: mobilelft0 mobile-pad10, align: left]New seafood & wildlife tour announced[/TD]

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[TD=class: mobilelft0, align: center]Chinta Tours are now combining seafood and wildlife on a tour for foodies and adventurers. Travel to Kangaroo Island and the lower Eyre Peninsula on a two day luxury tour including chartered flights, seafood feasts, tours and luxury accommodation. See the Chinta Tours website here.[/TD]

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[TD=align: left]Treat yourself to an sa weekend escape[/TD]

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[TD=align: center]Need to get away? SA Weekend Escapes are offering exceptional deals with up to 20 per cent off standard rooms. From a weekend at the Clare Country Club to a night at the Franklin Central Apartments, check out these exclusive deals here. Be quick! Must travel before 31 August.[/TD]

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[TD=class: mobile-pad0, align: left]SALA Festival[/TD]

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[TD=align: center]Now - 31 August 2016

South Australia's state-wide festival of visual arts.[/TD]

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[TD=class: mobile-pad0, align: left]Young guns of wine entries open[/TD]

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[TD=align: center]Now - 16 September 2016

​Young winemakers from all around the State are encouraged to apply for the title of Young Gun of Wine. Entries open till 16 Sept.[/TD]

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[TD=class: mobile-pad0, align: left]National Science Week at the South Australian Museum[/TD]

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[TD=align: center]13 August - 21 August 2016​

​Celebrate National Science Week at the South Australian Museum with informative events and exhibitions.[/TD]

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[TD=class: mobile-pad0, align: left]Adelaide Coonawarra roadshow[/TD]

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[TD=align: center]19 August 2016

​Combine some of South Australia's finest wine with a world of wildlife at the The Sanctuary, Adelaide Zoo, 5pm - 8pm.[/TD]

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[TD=class: mobile-pad0, align: left]State Theatre Company: The 39 Steps[/TD]

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[TD=align: center]19 August - 11 September 2016

​After nine years on the West End, world-wide hit, The 39 Steps comes to Dunstan Playhouse.[/TD]

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The Royal Adelaide Show and other events are almost here...:smile:

 

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[TD=align: left]The Royal Adelaide Show skyrockets into town[/TD]

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[TD=align: center]2 - 11 September 2016

The Royal Adelaide Show will bring a flurry of excitement to Adelaide from 2-11 September, with awesome live entertainment, great food and wine, hair-raising rides, exhibitions and showbags galore. Round-up the family and join the fun, 9am-10pm daily at the Adelaide Showground. Find out more here.[/TD]

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[TD=class: mobilelft0 mobile-pad10, align: left]Hunters and Collectors Headlining Clipsal 500[/TD]

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[TD=class: mobilelft0, align: center]Iconic Aussie rockers, Hunters and Collectors will reform for an exclusive performance at the 2017 Clipsal 500 on Saturday 4 March. The band originally formed in Melbourne in 1981, growing to top the Australian charts by the mid-eighties. Get a taste of the performance here.[/TD]

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[TD=class: mobile-pad10, align: left]New Upper Murraylands cruise announced[/TD]

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[TD=align: center]SeaLink has announced a new cruise, setting sail from 21 April 2017. Spend seven nights on the majestic PS Murray Princess, cruising the waters of the mighty Murray River from Mannum to Morgan. Highlights include wine tastings, vineyard tours, gourmet dinners and tours. Find out more here.[/TD]

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[TD=class: mobilelft0 mobile-pad10, align: left]Set off on the coastal way road trip[/TD]

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[TD=class: mobilelft0, align: center]With more than 700 kilometres of coastline, follow the Coastal Way road trip and explore Yorke Peninsula's sandy playground. Kick back in a holiday shack where the beach is literally on your doorstep. Feel the sand between your toes and the salty breeze in your hair. Find out more here.[/TD]

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[TD=class: mobile-pad10, align: left]Andamooka Yacht Club turns one[/TD]

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[TD=align: center]Part cafe, part gallery, part tourism hub, our Andamooka Yacht Club turned one last week! Brought to life by ex-city slickers, Matilda Moylan-Blaikie and Kurt Jury, Andamooka Yacht Club is one of our most unique spots, capturing the hearts of travellers as well as local desert-dwllerers. Find out more here.[/TD]

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[TD=align: left]Book YOUR SOUTH aUSTRALIAN trip WITH FLIGHT CENTRE[/TD]

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[TD=align: center]South Australia is a one-stop destination for culture-rich city life, world-class wine, unbeatable gourmet produce, beautiful beaches and unique native wildlife. From the hills, to the city, to the sea, experience it all with the help of Flight Centre.[/TD]

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[TD=class: mobile-pad0, align: left]Barossa Gourmet Weekend[/TD]

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[TD=align: center]2 - 4 September 2016

A celebration of the Barossa's world-class wine, unbeatable gourmet produce, unique landscape and passionate locals.[/TD]

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[TD=class: mobile-pad0, align: left]2016 Adelaide Oyster Festival [/TD]

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[TD=align: center]3 September 2016

​Indulge in freshly shucked oysters, seafood canapes, paella and live entertainment at 2KW from 1pm until 4pm.[/TD]

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[TD=class: mobile-pad0, align: left]State Theatre Company: Red sky Morning[/TD]

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[TD=align: center]8 - 30 September 2016

​Crafted by award-winning Australian playwright Tom Holloway, State Theatre Company's Red Sky Morning comes to Adelaide.[/TD]

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[TD=class: mobile-pad0, align: left]Adelaide Crows v north melbourne[/TD]

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[TD=align: center]10 September 2016

​See the Adelaide Crows take-on the North Melbourne Kangaroos at iconic Adelaide Oval.[/TD]

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[TD=class: mobile-pad0, align: left]The Colour Run Adelaide[/TD]

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[TD=align: center]11 September 2016

​The Colour Run is a five-kilometre, un-timed fun run, where thousands of participants are bathed in an array of tropical colors.[/TD]

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There's more positive news on the tourism front...

 

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[TD=class: yiv7848147660cdTextContent] Hi

 

It is the end of the third quarter of 2016 so it is time for the next edition of the quarterly update from the South Australian Tourism Commission.

 

This quarter’s highlights include: South Australia’s visitor economy reaching an all-time high of $5.9 billion, tourism jobs growing to 35,700 and the State Government committing $70 million in additional funding over four years to tourism.

 

Watch the video below for a recap of this quarter’s activities from our Chief Executive, Rodney Harrex.

 

Regards,

South Australian Tourism Commission[/TD]

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[TD=align: center]There's so much, so close in South Australia. To view this email online please click here[/TD]

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[TD=align: left]See South Australia these school holidays[/TD]

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[TD=align: center]1 - 16 October 2016

School holidays are nearly upon us! Luckily there's a lot happening around South Australia this October to keep the kids out of trouble and protect parents' sanity.

 

Though at its tail-end, OzAsia runs until 2 October, with concerts and events galore. A number of family-friendly markets are springing to life, as well as Carclew workshops, Adelaide Aquatic Centre Open Day festivities, a kids' film festival and State Theatre's Rumpelstiltskin!

 

Jump on the tram and head to Glenelg, check out the South Australian Museum or round-up the rabble and set off on a family roadtrip. Need more school holiday inspo? Check out our family activities guide here.[/TD]

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[TD=class: yiv8501994438mobilelft0 yiv8501994438mobile-pad10]A new way to see our wine regions[/TD]

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[TD=class: yiv8501994438mobilelft0, align: center]Introducing Trailhopper – Adelaide's only hop on, hop off touring service, transporting those with a weakness for wine from the CBD to Barossa, McLaren Vale, and Adelaide Hills wine regions. The aim? To make visiting our outstanding regions easy, fun, safe and affordable. Find out more here.[/TD]

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[TD=class: yiv8501994438mobile-pad10]Sea lion and shark combo tour announced[/TD]

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[TD=align: center]Calypso Star Charters will launch a shark cage diving and sea lion swimming combo tour this November. The first of its kind in Australia, the tour will see you splashing with our puppies of the sea, then facing the world's most feared predators all in one whirlwind of a day! Find out more here.[/TD]

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[TD=class: yiv8501994438mobilelft0 yiv8501994438mobile-pad10]BBQ BUOYS - Chill and Grill on the torrens[/TD]

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[TD=class: yiv8501994438mobilelft0, align: center]Setting sail on Adelaide's River Torrens, beer in one hand, steak in the other, is probably not something you thought possible, until now. From 1 October you and up to nine friends can jump into a dount-shaped boat complete with central grill, and set off on the Torrens. Find out more here.[/TD]

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[TD=class: yiv8501994438mobile-pad10]2016 Australian Traveller award nominations open[/TD]

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[TD=align: center]Love South Australia? Vote for us in Australian Traveller's 2016 People's Choice Awards! This is your chance to celebrate what you love about our State, whether it's a favourite destination, experience or product. By voting, you'll also go into the draw to win a cruise the Kimberly! Find out more here.[/TD]

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[TD=class: yiv8501994438mobile-pad0, align: left]Kangaroo Island Art Feast[/TD]

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[TD=align: center]29 September - 3 October 2016

​An annual festival celebrating Kangaroo Island's flourishing art scene and delicious gourmet produce, taking place over multiple venues.[/TD]

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[TD=class: yiv8501994438mobile-pad0, align: left]Semaphore Music Festival[/TD]

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[TD=align: center]30 September - 2 October 2016

​The Semaphore Music Festival includes a massive lineup of local talent as well as food trucks, carnival rides, craft beer and wine.[/TD]

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[TD=class: yiv8501994438mobile-pad0, align: left]Clare With Fresh Eyre[/TD]

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[TD=align: center]1 - 31 October 2016

The first regional collaboration between the Clare Valley and Eyre Peninsula, features delicious food and wine events all October.[/TD]

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[TD=class: yiv8501994438mobile-pad0, align: left]Minlaton Show[/TD]

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[TD=align: center]5 October 2016

Head to Minlaton for a day of rides, music, food, concerts, and freestyle motocross.[/TD]

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[TD=class: yiv8501994438mobile-pad0, align: left]State Theatre: Rumpelstiltskin[/TD]

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[TD=align: center]11 - 30 October 2016

​Paul Capsis returns as one of folklore’s great villains in a deliciously wicked spin on the famous dark and devilish tale.[/TD]

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More good news on the tourism front.

 

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[TD=class: yiv7308112336cdTextContent] Hi

 

New figures show the 2015-16 cruise ship season injected a record-breaking $26.9 million into our state’s visitor economy – up $10.8 million from the previous year.

 

In the 2015-16 cruise ship season we welcomed 37 cruise ship visits to South Australian ports with 80,241 passengers and crew on board.

 

While the 2016-17 season is shaping up to be the biggest yet with 52 cruise ship visits to South Australian ports expected. This exceeds the State Government’s 2020 target of 43 cruise ship visits to South Australia three years early.

 

See the below infographic for more details or visit www.tourism.sa.gov.au.

 

Regards,

South Australian Tourism Commission[/TD]

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[TD=class: yiv2840473057cdTextContent] Hi

 

Welcome to Tourism News. The SATC is committed to growing the visitor economy and in this edition you can read breaking news about World Routes 2019, save the date for a party to celebrate our state as well as our October Tourism Champion. We have also included important industry and event news to keep you up to date. We welcome your feedback, please email us at IndustryMail@sa.gov.au[/TD]

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[TD=class: yiv2840473057cdTextOnLeftRightContainer yiv2840473057cdTextContent] Adelaide secures major international aviation conference

The world’s largest aviation trade conference, World Routes, will be held in Adelaide in 2019 – making it the first time the event will be held in Australasia. The event is expected to inject more than $20 million into South Australia’s visitor economy and will see more than 3000 delegates attend. World Routes 2019 will take place over three days where international airports will pitch to airlines for new route opportunities. For more information click here. [/TD]

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[TD=class: yiv2840473057cdTextOnLeftRightContainer yiv2840473057cdTextContent] October Tourism Champion

This month our Tourism Champion is Yondah Beach House. Built in 2000 as a family holiday house, Yondah has evolved into a tourism business that sees a repeat booking rate of 70 per cent. The pet and eco-friendly accommodation is set on a remote coastal setting on the Yorke Peninsula with pristine beaches, coastal clifftops and wildlife. To find out more about this Tourism Champion click here. You can see all of our Tourism Champions on our corporate website. [/TD]

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[TD=class: yiv2840473057cdTextOnLeftRightContainer yiv2840473057cdTextContent] Join the party and celebrate South AustraliaWe’re throwing a free block party in Adelaide’s West End this Friday 28 October from 5-10pm. The party, located on Peel Street, Leigh Street and Gilbert Place, will celebrate all things South Australia and feature live entertainment and food and drink specials from your favourite West End traders. For more information click here.

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[TD=class: yiv2840473057cdTextOnLeftRightContainer yiv2840473057cdTextContent] Calypso Star Charters reaches milestone

On Thursday 20 October, Calypso Star Charters in Port Lincoln reached a milestone of its 50,000th shark cage diving guest. This is a great achievement for the company that started in 1990 as a part time business and has grown over time to operate two vessels, employ nine full time and up to 15 casual staff, and attract more than 8,000 guests to Port Lincoln each year. Congratulations to the team at Calypso Star Charters on this great achievement. To find out more click here. [/TD]

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[TD=class: yiv2840473057cdTextOnLeftRightContainer yiv2840473057cdTextContent] South Australian Wine Industry Development Scheme

Primary Industries and Regions SA (PIRSA) has announced that applications for two grant programs under the $1.8 million South Australian Wine Industry Development Scheme are now open. The scheme aims to encourage growth in the wine industry and strengthen the state’s reputation as a producer of premium wine. It focuses on upgrading cellar doors and providing wineries with the opportunity to diversify their operation to better attract wine consumers and tourists. For more information click here. [/TD]

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[TD=class: yiv2840473057cdTextOnLeftRightContainer yiv2840473057cdTextContent] Reminder: ATE17 Seller applications

Seller applications are open until Thursday 27 October for the Australian Tourism Exchange 2017 (ATE17) to be held at the International Convention Centre Sydney from 14 to 18 May. ATE is Australia’s largest annual travel and tourism business-to-business event. It provides a forum for Australian tourism businesses to promote their products directly to tourism wholesalers and retailers from around the world through scheduled business appointments and networking events. Find out more and apply.[/TD]

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The Brand South Australia 2016 South Australian Regional Awards were recently held celebrating and showcasing the achievements of individuals, groups and organisations that have made significant contributions to regional South Australia. Congratulations to all the well deserving South Australian companies who took home top prizes. You can view a list of the winners here. [/TD]

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[TD=class: yiv2840473057cdTextOnLeftRightContainer yiv2840473057cdTextContent] Stayz 2016 Holiday Rental Award winners

Congratulations to two South Australian properties who have taken home awards in the Stayz 2016 Holiday Rental Awards. The Holiday Rental Awards showcase the best rental properties across Australia in 10 different categories. Congratulations to The Sanctuary at Deep Creek on their win in the “At One With Nature” category and to The Arches of Allendale at Port MacDonnell for their win in the “Unique” category. [/TD]

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[TD=class: yiv2840473057cdTextOnLeftRightContainer yiv2840473057cdTextContent] Successful Land Forces 2016 event

The three day Land Forces 2016 has been hailed a great success by exhibitors, delegates and organisers. Held at the Adelaide Convention Centre, the event attracted more than 13,450 people from throughout Australia and the world with 34 international delegations from 18 nations in attendance. The event boasted 501 exhibitors from 23 countries as well as 11 conferences, symposia and seminars. Land Forces is a showcase of products, services and technologies for the armies of Australia, Asia and the Indo-Pacific region. It brings together land-defence industry leaders and senior military and government decision makers. For more information click here. [/TD]

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[TD=class: yiv2840473057cdTextOnLeftRightContainer yiv2840473057cdTextContent] Adelaide Fashion Festival Wraps Up

The Adelaide Fashion Festival took place from Wednesday 19 – Sunday 23 October and was a huge success. Throughout the five day festival thousands of people flocked to 20 different events, including 10 designer runways at Victoria Square. A major coup for the Festival this year, was special guest international supermodel Coco Rocha who attended the AFF Runway and walked in the Paolo Sebastian show. For more information on the event click here. [/TD]

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[TD=class: yiv2840473057cdTextOnLeftRightContainer yiv2840473057cdTextContent] Hilltop Hoods to perform at Clipsal 500 Adelaide

Local South Australian act, Hilltop Hoods, will headline the Friday night concert line up on 3 March at next year’s Clipsal 500 Adelaide. The performance will be the Hilltop Hood’s only hometown performance for 2017, delivering a blockbuster entertainment program which already includes a one-off, exclusive performance from Hunters & Collectors. For more information click here. [/TD]

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[TD=class: yiv2840473057cdTextOnLeftRightContainer yiv2840473057cdTextContent] World exclusive for 2017 Clipsal 500 Adelaide

In a world-first, next year’s Clipsal 500 Adelaide will have a hybrid Enduro-X and Supercross track – making it one of the toughest courses riders have battled. Exclusive to Adelaide, the New Holland Enduro-X powered by Monster Energy will see world-class riders, including Toby Price, Mike Brown and Laia Sanz, compete in 2017. For more information click here. [/TD]

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This one is a biggie! It will be worth millions of $ to the local economy and is great for jobs.

 

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[TD=align: center]Lonely Planet votes South Australia as 5th best region to visit in 2017. To view this email online please click here[/TD]

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[TD=align: center]From cage diving to fine dining, there's a wine barrel full of reasons why South Australia was named as one of Lonely Planet's best regions to visit in 2017! South Australia is the only Australian destination to feature in the top three categories of Top City, Top Country and Top Region so find out what you're missing out on here![/TD]

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[TD=class: yiv6487396009mobilelft0 yiv6487396009mobile-pad10]top 5 places to go[/TD]

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[TD=class: yiv6487396009mobilelft0, align: center]From the hills to the city and the sea, South Australia offers the perfect mix of Australian landscapes. Where else can you wake up in the comfort of a five-star hotel, trek through lush, leafy wilderness, then watch the sun set over crystal clear waters all in one day? Start exploring here. [/TD]

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[TD=class: yiv6487396009mobile-pad10]top 5 wine regions[/TD]

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[TD=align: center]South Australia is home to 18 wine regions and has officially been named a Great Wine Capital of the World. Pour yourself a glass and check out our guide to South Australia’s top five wine regions here.[/TD]

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[TD=class: yiv6487396009mobilelft0 yiv6487396009mobile-pad10]top 5 festivals & events[/TD]

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[TD=class: yiv6487396009mobilelft0, align: center]South Australia has been named the nation's best event State two years in a row. With so much on, it's no surprise why! Let's get the party started with our guide on how the locals celebrate. Start planning your trip around our top five events and festivals here.[/TD]

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[TD=class: yiv6487396009mobile-pad10]top 5 unique wildlife experiences[/TD]

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[TD=align: center]Swim with sea lions and dolphins, cage dive with sharks, watch whales or cuddle koalas and kangaroos – as Lonely Planet can attest, our State is one of the best places in the world to get up-close to iconic Australian wildlife! Find the friendly five here.[/TD]

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[TD=align: center]Get snapping at any of our top five Instagram locations and discover the beauty of South Australia. From the hills, to the city, to the sea, it’s time to get out there and #SeeSouthAustralia. View our top five locations here.[/TD]

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[TD=align: left]south australia's best block party[/TD]

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[TD=align: center]This Friday 28 October, 5pm-10pm, Peel Street, Gilbert Place and Leigh Street

South Australia is throwing a party to celebrate its newest accolade - Lonely Planet's fifth best region to visit in 2017... and you're invited!

 

We're taking over Adelaide's West End with all your favourite bars, restaurants and morning coffee haunts starting the party with outdoor BBQs, pop-up gin bars, sangria stations, extended alfresco dining areas and gourmet street food using the finest local produce.

 

Live music including DJ Shep and Paul Bartlett, a Mariachi band and Dr Piffle and the Burlap Band will bring the party to Peel Street, Gilbert Place and Leigh Street with party goers spilling out across the three laneways! Check out the Facebook event page to RSVP and share with your friends.[/TD]

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[TD=align: left]the fight of the century at adelaide oval[/TD]

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[TD=align: center]Get ready to rumble Adelaide...boxing greats Anthony Mundine and Danny Green will be staging their re-match fight at Adelaide Oval on Friday 3 February, 2017.

It's been 10 years in the making and will be the most anticipated sporting event of the year. Both Mundine and Green have confirmed it will be their last match before retirement so be quick before tickets sell out! Tickets on sale Thursday 27 October at Ticketek Australia or www.manvmachine.com.au[/TD]

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[TD=class: yiv7054489134cdTextContent]Hi

 

Welcome to this special edition of Tourism News. It has been a busy week with exciting announcements made almost every day! In this edition you can read about the World Routes Conference, South Australia’s title from Lonely Planet, Mundine vs Green, Clipsal 500 Adelaide and the Special Olympics. We welcome your feedback, please email us at IndustryMail@sa.gov.au[/TD]

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[TD=class: yiv7054489134cdTextOnLeftRightContainer yiv7054489134cdTextContent] Adelaide wins Largest Aviation Conference World Routes 2019

On Monday it was announced that Adelaide will host the world’s largest aviation trade conference in 2019. This will be the first time the event will be held in Australia and is expected to inject more than $20 million into the state’s visitor economy, welcoming more than 3,000 delegates. We have released a new video about the announcement, you can watch it here.[/TD]

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[TD=class: yiv7054489134cdTextOnLeftRightContainer yiv7054489134cdTextContent] South Australia in Lonely Planet’s Top 5

South Australia has received a prestigious travel accolade this week being named the fifth best region to visit in Lonely Planet’s Best in Travel 2017. Our state is the only Australian destination to make the Best in Travel 2017 list and to celebrate we are throwing a Block Party tonight, Friday 28 October. This free event will take place on Peel Street, Gilbert Place and Leigh Street from 5pm and will feature live entertainment and food and drink specials from your favourite West End traders. For more information click here.[/TD]

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[TD=class: yiv7054489134cdTextOnLeftRightContainer yiv7054489134cdTextContent] Battle of the boxers: Mundine vs Green at Adelaide Oval

Legendary Australian boxers, Anthony Mundine and Danny Green will come face to face 10 years after their last fight at the Adelaide Oval on Friday 3 February 2017. The event will inject more than $4 million into South Australia’s visitor economy and it is expected that 37,000 people will attend. Mundine and Green, three-time and four-time world champions respectively, have long been arch enemies. For more information click here.[/TD]

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[TD=class: yiv7054489134cdTextOnLeftRightContainer yiv7054489134cdTextContent] Clipsal 500 Adelaide launches 2017 line up

Clipsal 500 Adelaide has unveiled a new television advertising campaign, the full line up of racing categories and the packed entertainment program for the 2017 event. The television advertising campaign, titled Motorbeast, was produced by South Australian company, Resin, and features computer generated animation that showcases all aspects of the event. You can watch the new campaign here. The 2017 event will see the return of the 2 x 250km race format as well as seven other categories of racing featured. For more information click here.[/TD]

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[TD=class: yiv7054489134cdTextOnLeftRightContainer yiv7054489134cdTextContent] Special Olympics Australia National Games are coming to Adelaide

Adelaide has been named as the host city for Special Olympics Australia’s prestigious 11th National Games. More than 1,000 athletes with an intellectual disability will come together and compete in 12 Olympic-style and demonstration sports in and around Adelaide from Monday 16 to Friday 20 April 2018. The Games will feature athletics, basketball, bocce, bowling, golf, equestrian, football, gymnastics, swimming, sailing, table tennis and tennis. For more information click here.[/TD]

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[TD=class: yiv1549466215cdTextContent] Hi

 

Welcome to Tourism News. The SATC is committed to growing the visitor economy and in this edition you can read about the South Australian Tourism Awards, key strategy and insights resources as well as Tourism Australia’s Aussie Specialist Program. We have also included important industry and event news to keep you up to date. We welcome your feedback, please email us at IndustryMail@sa.gov.au[/TD]

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[TD=class: yiv1549466215cdTextOnLeftRightContainer yiv1549466215cdTextContent] South Australian 2016 Tourism Awards

The South Australian Tourism Awards were held on Friday 4 November 2016 at the Adelaide Convention Centre. South Australia’s tourism industry came together for tourism’s night of nights to celebrate and recognise the best of the best within the South Australian tourism industry. Congratulations to all of the winners and Hall of Fame recipients. The South Australian Tourism Commission is the proud Principal Sponsor of the Awards. For a full list of winners click here.[/TD]

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[TD=class: yiv1549466215cdTextOnLeftRightContainer yiv1549466215cdTextContent] ARTN professional of the year

Michelle Reynolds of Skytrek Willow Springs Station in the Flinders Ranges has been declared Young Tourism Professional of the Year for 2016. Michelle’s win was announced at the annual convention of the Australian Regional Tourism Network (ARTN), held in Roma in Queensland on 25-28 October. The awards, sponsored by MyTravelResearch, are a key part of the ARTN’s commitment to developing a younger generation of tourism champions. Michelle, whose travel to the convention was supported by the SATC, has an outstanding record of involvement in her region’s tourism industry. She is helping her parents to keep developing Skytrek Willow Springs Station as a key pastoral tourism operation whilst working in several other tourism jobs in the area. At 26, she is the youngest-ever secretary of the Flinders Ranges Tourism Operators Association and also serves on the committee of the Blinman Progress Association. Her award brings her $1000 and the experience of sitting on the board of the ARTN for the next year.[/TD]

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[TD=class: yiv1549466215cdTextOnLeftRightContainer yiv1549466215cdTextContent] South Australia on show interstateSouth Australia is on show in the streets of Melbourne and Sydney in the form of billboards. Billboards on Swanston Street in Melbourne and Darlinghurst Road in Sydney showcase two of South Australia’s many up close and personal experiences to thousands of people each day. The State Government’s increased funding for tourism has allowed the SATC to increase domestic marketing activity and in turn drive demand for South Australia as an attractive destination in the interstate market.

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[TD=class: yiv1549466215cdTextOnLeftRightContainer yiv1549466215cdTextContent] Key SATC Strategy and Insights resources

The SATC Strategy and Insights team produce key resources that provide statistics on visitation to South Australia. Regional Tourism Reports provide information about South Australia’s tourism regions and the state overall including visitation statistics, market structure, visitor profiles and influences. International Market Profiles provide important market intelligence of each of South Australia’s key international markets. These profiles include visitor arrival statistics, market overview and insights, target markets and key distribution partners. For more information on all of our research and reports visit our corporate website. [/TD]

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[TD=class: yiv1549466215cdTextOnLeftRightContainer yiv1549466215cdTextContent] Understanding China Workshops completed

The SATC’s Understanding China Workshops, run by Richard Beere, have now finished. There were 17 workshops with industry as well as further meetings with key stakeholders held across South Australia with 850 participants learning about the China market and what it means for their business. If you missed the workshop please click here to watch Richard’s presentation of the China Assessment and Development Plan. Our corporate website houses resources for tourism operators and businesses to use to ensure you understand the China market in the lead up to China Southern Airlines’ direct flights to Adelaide in December 2016. [/TD]

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[TD=class: yiv1549466215cdTextOnLeftRightContainer yiv1549466215cdTextContent] Aussie Specialist Program

The Aussie Specialist Program is Tourism Australia’s global online training program, shared by all eight state and territory tourism partners, and designed to provide frontline travel sellers from around the globe with the knowledge and skills to best sell Australia. There are two main opportunities for you to showcase your product or destination to these highly engaged Aussie Specialist agents:


  • You can submit a Travel Club offer to entice Aussie Specialists to experience your product first hand on their personal visit to Australia

 


  • You can send in a product video that showcases your product or destination to Aussie Specialists

For further information or to send in your product video contact Leanne Paige, Industry Relations Manager lpaige@tourism.australia.com[/TD]

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[TD=class: yiv1549466215cdTextOnLeftRightContainer yiv1549466215cdTextContent] State Government investment to drive council infrastructure projects

The State Government has committed $30 million over ten years to support councils to accelerate spending on local community infrastructure projects. Financial incentives will include State Government funding of 20 per cent towards the cost of infrastructure projects with councils providing the remaining 80 per cent through their own reserves or borrowing. Preference will be given to projects aligning with the State Government’s economic priorities, which have strong community support and offer job opportunities in areas of high unemployment, as well as providing ongoing economic, social or environmental benefits. For more information click here. [/TD]

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[TD=class: yiv1549466215cdTextOnLeftRightContainer yiv1549466215cdTextContent] Australian Geographic Top 10 Outback Pubs

Congratulations to the Flinders Ranges and Outback’s Prairie Hotel, William Creek Hotel, The Pink Roadhouse and Innamincka Hotel for being named in the first, second, third and fourth spots by Australian Geographic in their Top 10 Outback Pubs. You can read the article here. [/TD]

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[TD=class: yiv1549466215cdTextOnLeftRightContainer yiv1549466215cdTextContent] UnionPay International

Shopping is a very important part of every Chinese visitors’ stay in Australia. It’s part of their culture to purchase gifts for their family, friends, work colleagues and themselves. If you want to attract Chinese visitors to your business and encourage them to spend money then offering UnionPay facilities and communicating it is critical. UnionPay is the largest debit and credit card network in the world by number of cards issued; 85% of these are debit. UnionPay has acceptance agreements with almost every bank in Australia, providing the opportunity for most merchants to accept this payment method and access the increasing numbers of Asian tourists, residents and students in Australia. UnionPay cardholders are 20 times more likely to walk into a store that clearly displays UnionPay signage. This is the ticket to increasing transaction volume and getting a bigger share of the Asian expenditure pie; a market that is growing by double digits every year. For further information click here or contact your preferred banking partner. [/TD]

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[TD=class: yiv1549466215cdTextOnLeftRightContainer yiv1549466215cdTextContent] I Choose SA competition

Brand South Australia, as part of their I Choose SA initiative, is running an ‘I Choose SA photo competition’ with a $10,000 cash prize. The competition encourages entrants to post photos of what they love about South Australia. Runner up prizes include a South Australian Sunday Lunch at the Lion, Commonwealth Bank Roof Climb vouchers and a Robern Menz hamper. For more information on the competition and how to enter click here. For more information on the I Choose SA initiative click here. [/TD]

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[TD=class: yiv1549466215cdTextOnLeftRightContainer yiv1549466215cdTextContent] 2017 World Tennis Challenge

The 2017 World Tennis Challenge will take place from 10 – 12 January at Memorial Drive Tennis Club. The World Tennis Challenge is an innovative international exhibition team’s tennis event that features some of the world’s best past, present and future stars of the game. The 2017 event will be the ninth World Tennis Challenge and will feature players including American double duo Bob and Mike Bryan, Nick Kyrgios, Thomas Berdych and Goran Ivanisevic. For more information click here. [/TD]

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[TD=class: yiv1549466215cdTextOnLeftRightContainer yiv1549466215cdTextContent] Australia vs South Africa at the Adelaide Oval

Major events at the Adelaide Oval are a must on everyone’s event calendar. As we move into the warmer months, the cricket season is beginning to ramp up. The Adelaide Oval will retain its historic Day-Night Test match after Cricket South Africa confirmed their participation in the third Commonwealth Bank Day-Night Test scheduled for Adelaide from 24 November against Australia. For more information and to buy tickets, click here. [/TD]

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Here's the latest developments on the tourism front:

 

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[TD=class: yiv1125651566cdTextOnLeftRightContainer yiv1125651566cdTextContent] The Visitor Economy Adds Up

The term visitor economy has been intrinsically linked to tourism in recent years, but what exactly does it mean and why is it important? SATC’s Chief Executive Rodney Harrex, examines the impact the visitor economy has on our state in his new opinion piece. You can read it here. To read previous opinion pieces by Rodney click here. [/TD]

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[TD=class: yiv1125651566cdTextOnLeftRightContainer yiv1125651566cdTextContent] New Service Excellence Training Program begins

Tourism is a key driver of our state’s economy and in a highly competitive environment, service excellence is what will give South Australia the edge over other destinations. This is why the SATC is working closely with the South Australian Tourism Industry Council (SATIC) to deliver a Service Excellence training program for tourism operators and businesses in the industry. The program, run by SATIC, will consist of industry workshops that cover topics such as excellence in customer service and cultural awareness. Individual business training will also be provided in areas such as online marketing. The first workshop will be held on Wednesday 30 November from 9:15am to 1pm at the SA Health and Medical Research Institute (SAHMRI). It will cover the topic of Buildings, Experiences and Profits – What Your Building Says About You and Your Brand. For more information and to secure your spot click here.

 

Regional workshops will also be held covering a wide variety of topics. Spaces are limited so make sure to get in early to secure your spot.

Fleurieu Peninsula

Workshop One – Monday 5 December, McLaren Vale and Fleurieu Peninsula Visitor Information Centre, 1pm – 3pm. SOLD OUT – please contact SATIC directly to be put on a waiting list.

Workshop Two – Tuesday 6 December, Goolwa Motel, 10am – 12noon.

Yorke Peninsula

Workshop One – Wednesday 7 December, Maitland Information Centre, 10am – 1pm.

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[TD=class: yiv1125651566cdTextOnLeftRightContainer yiv1125651566cdTextContent] Understanding WeChat The SATC invites you to attend a complimentary workshop on the WeChat social media platform and a short presentation on UnionPay. In this workshop Cao Jing, Director of Chinese Language and Cultural Advice (CLCA) will introduce you to WeChat and provide some helpful information on how you can get involved.

Topics covered in this workshop will include:

 


  • Is WeChat really for you?
  • How to use WeChat
  • Does WeChat represent a valuable opportunity for your small business?
  • Update on the SATC WeChat platform by Georgina Woskett, SATC Social Media and Content Manager
  • Case study from Andrew Holmes, Director of the Hahndorf Inn, on how he has used WeChat to promote his business
  • Update on Union Pay

Date: Wednesday 7 December. Arrival from 3.45pm for 4pm – 5.40pm

Venue: Adelaide - TBC

RSVP: Marc Leopold at marc.leopold@sa.gov.au by Friday 2 December

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[TD=class: yiv1125651566cdTextOnLeftRightContainer yiv1125651566cdTextContent] South Australia’s 2016/17 Cruise Season begins

The 2016/17 cruise season started on Wednesday 9 November when the Sun Princess sailed into Adelaide. The 2016/17 season will welcome a record 52 cruise ships to South Australian ports, hosting an all-time-high capacity of 112,192 passengers and crew. The remainder of 2016 will see 14 cruise ships visiting ports across South Australia including the highly anticipated Ovation of the Seas, arriving on Sunday 11 December. The 2015/16 season welcomed 37 cruise ship visits to South Australia generating a record $26.9 million in direct expenditure for the state. For more information click here. [/TD]

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[TD=class: yiv1125651566cdTextOnLeftRightContainer yiv1125651566cdTextContent] Unearth Whyalla

The Whyalla City Council have released a new tourism video showcasing the best of Whyalla to the world. The video, titled Unearth Whyalla, is part of the council’s re-branding process. To watch the new video click here.[/TD]

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[TD=class: yiv1125651566cdTextOnLeftRightContainer yiv1125651566cdTextContent] November Tourism Champion – The Barn

Our November Tourism Champion is Limestone Coast business, The Barn. Kent Comley and his wife have expanded the Mount Gambier business substantially since taking over the regional motel and family restaurant in 2008. They have since built another 32 rooms and increased local beef production to supply their steakhouse, as a result of a surge in demand from the international market as well as wedding and conferences. To find out more about this Tourism Champion click here. You can see all of our Tourism Champions on our corporate website. [/TD]

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[TD=class: yiv1125651566cdTextOnLeftRightContainer yiv1125651566cdTextContent] South Australia Shines on International Stage

Barossa winery, Seppeltsfield, has won the prestigious title of Best Wine Tourism Service at the Great Wine Capitals event in Portugal. Seppeltsfield was recognised as a global leader in its field by an international panel of wine tourism professionals. Congratulations to the team at Seppeltsfield. The award ceremony – held in Porto – was followed by the announcement that Adelaide has won the bid to host the 2018 Great Wine Capitals annual general meeting and industry conference. For more information click here. [/TD]

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[TD=class: yiv1125651566cdTextOnLeftRightContainer yiv1125651566cdTextContent] Ochota Barrels wins ‘Best in the World’

Adelaide Hills winery, Ochota Barrels, recently received the honour of being named one of the World’s Top 100 Wineries at the Wine and Spirits Magazine Top 100 Wineries of the Year awards. Only five Australian wineries made the top 100 list. Ochota Barrels also took the award for Number One Grenache in the World, scoring 95 points – the highest scoring Australian wine. Congratulations to the Ochota Barrels team on these accolades. [/TD]

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[TD=class: yiv1125651566cdTextOnLeftRightContainer yiv1125651566cdTextContent] Sydney Roosters to play at Adelaide Oval in 2017

One of Australia’s most iconic and best-known rugby league clubs – the Sydney Roosters – will host a home game against the Melbourne Storm at Adelaide Oval as part of the 2017 NRL fixture. It will be the first time the Sydney Roosters have played in South Australia. The NRL 2017 season fixture will be released this Thursday, when the date of the match will be confirmed. For more information click here. [/TD]

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[TD=class: yiv1125651566cdTextOnLeftRightContainer yiv1125651566cdTextContent] Barossa Vintage Festival Teaser

In 2017 the Barossa Vintage Festival will be celebrating 70 years as the Barossa’s premier food, wine and cultural festival. In anticipation of the 70th anniversary, the organising committee has released a teaser video. To view the video please click here. The Barossa Vintage Festival will take place from April 17 – 23 next year. The event program will launch on December 6, featuring 93 events across five days.[/TD]

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[TD=class: yiv1104655787cdTextContent]International visitors have spent $970 million in South Australia over the last year, seeing a 19 per cent increase in expenditure and outperforming the national average. This is an additional $152 million into the visitor economy from international visitors in 12 months.

 

Comparing September 2016 to September 2015, latest data released by Tourism Research Australia, shows:


  • South Australia attracted a record 430,000 international visitors in the year ending September 2016 – a 9.6 per cent increase from 392,000 the previous year.
  • 91 per cent of international visitors (367,000 visitors) spent time in Adelaide. The Limestone Coast came second with 46,000 visitors, closely followed by Kangaroo Island and the Flinders Ranges and Outback.
  • China continues to be a high performer in expenditure - up 31 per cent and contributing an enormous total of $240 million to the visitor economy with just 38,000 visitors.

See the infographic below for further information on these excellent results or read the South Australian summary report here.

 

Regards,

 

Rodney Harrex

Chief Executive

South Australian Tourism Commission[/TD]

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An update for SA Tourism.

 

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[TD=class: yiv5633169711cdTextContent]South Australia is one of a few places in the world where you can get up, close and personal with the Great White Shark.

 

Apart from offering a unique tourism experience, South Australia’s shark cage diving industry has a real impact on our state’s economy.

 

It currently employs about 80 people and pumps $12.8 million into our visitor economy.

Click on the infographic below about the value of shark cage diving in our state.

 

Regards,

South Australian Tourism Commission

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[TD=class: yiv2256080463cdTextContent] Hi

 

I am delighted to announce that direct flights to Adelaide from mainland China have now commenced with the arrival of China Southern Airlines Flight CZ 663 at Adelaide Airport this morning.

 

The inaugural flight marks the beginning of three flights per week to Adelaide from Guangzhou which will trigger increased Chinese visitation to our state.

 

The service is expected to inject an annual $23.4 million into South Australia’s $5.9 billion visitor economy and create more than 135 jobs across the state.

 

China is a once in a lifetime opportunity that could see an estimated 57,000 Chinese visitors contributing $450 million to the South Australian economy by 2020.

 

These direct flights will improve links between China and South Australia, making it easier for people to travel between the two destinations for business, education and leisure.

 

To find out more, view the media release here.

 

We have a range of industry resources available as part of our Understanding China project. These include guidelines and fact sheets and a video presentation from Richard Beere, Managing Director of Fastrak Asian Solutions.

 

Regards,

 

Rodney Harrex

Chief Executive

South Australian Tourism Commission

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The benefits of the Tour Down Under!

 

Record crowds meant TDU 2017 injected $56 million into South Australian economy

 

Ben Harvy, The Advertiser

April 12, 2017 10:52pm

 

 

 

 

Subscriber only

 

 

 

RECORD Tour Down Under crowds have injected more than $56 million into the South Australian economy.

 

Independent research released on Wednesday shows that almost 840,000 spectators — including 43,000 from overseas and interstate — lined the streets for one of the state’s most popular events.

The UCI WorldTour event injected $56.5 million into the economy and created the equivalent of 683 fulltime jobs, according to figures from McGregor Tan Research.

Tourism Minister Leon Bignell is challenging fans to break the one million spectator mark for the 2018 race, which will run from Saturday, January 13, to Sunday, January 21.

“Mark (the 2018 dates) on your calendars and get involved in the 20th celebrations of the TDU,” Mr Bignell said.

“Let’s aim for a million spectators and make the event bigger and better than ever.

“If you’ve ever been to a TDU, make sure you make it out to at least one stage and witness the excitement of the biggest bike race outside the Tour de France.

“These results are fantastic and speak volumes for the support the TDU receives from both cyclists and cycling fans across the globe.

“It was also terrific to see the biggest yet contingent of international teams riding in the Santos Women’s Tour.”

Next year’s event, which will be the 20th edition of the race, will run over nine days.

Race director Mike Turtur hopes to pull off some surprises to help mark the milestone.

“(The) results announcement comes with confirmation of our event dates for 2018, which is fantastic (and) still making us the first UCI WorldTour race on the calendar,” Mr Turtur said.

“Plans are well under way and we hope to have some surprises for the fans.”

The 2018 race routes for both men and women will be released in July.

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